When is it the Right Time to go Omni-channel?

[00:27] Today’s Topic: When is it the Right Time to go Omni-channel?

[00:40] We’ve talked about the rule of 7 before.

[00:54] Attention spans are short.

[01:15] You need to be visible in different areas,

[01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.

[01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.

[02:40] You can no longer put all your eggs in one basket in order to grow.

[03:05] Every channel is saturated, so it’s better to leverage all of them.

[03:30] Apple started with the Mac, then branched out into other products, once they were successful.

[03:54] That’s it for today!

[04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

When is it the Right Time to go Omni-channel? | Ep. #1008