Marketing School - Digital Marketing and Online Marketing Tips

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer. [00:44] Staying open-minded and learning continually! [01:37] The running of constant tests; the best way to improve and succeed. [02:41] Writing practice and developing the ability to compellingly communicate your ideas. [03:52] Data is way more important than any gut feeling you have! [04:33] Patience is virtue; allow time to get to your goal. [05:41] Keeping up to date with technology and where it is headed. [06:47] Do not underestimate the power of relationships!  [08:01] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: 7 Habits of Highly Effective People Stephen Covey Breakthrough Advertising Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are Joint Webinars Worth It? [00:35] The basic premise for a joint webinar. [00:58] The answer to the question depends on audience overlap. [01:29] Avoiding uneven exchanges and dangerous privacy concerns. [03:45] Hosting a summit; pre-recorded online conferences. [04:50] Why featuring on someone else's summit can be fruitless. [06:21] That’s it for today! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: MobileMonkey Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster. [00:40] More about these new features on Spotify. [01:10] The difference between 'streams', 'starts', and listener and follower counts. [02:12] Should be extend the format length of podcast? [02:22] Podcast data and stats can be really misleading! [02:55] The demographic stats for our show compared with our YouTube channels. [03:21] Who else our listeners are tuning into! [03:39] That’s it for today! [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify Drake The Chainsmokers Ed Sheeran Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Advanced SEO To-do List for 2020. [00:34] What does advanced SEO mean? [01:15] Using the FAQ schema smartly to occupy more real estate. [02:06] Speed is an important factor, load your HTML from CDN's! [03:22] Infographics, data-driven posts and product led growth. [04:02] Focus on your brand; Google looks at how many people are searching. [05:40] Power pages and making your landing pages as comprehensive as possible. [06:32] Assess similar, existent content and update and add to that. [07:22] Optimizing titles and descriptions to increase click-through rates. [07:52] Translation and transcription, expanding beyond English.  [09:09] That’s it for today! [09:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress YoastSEO Eric Smidt General Motors BMW MobileMonkey ManyChat Backlinko Google Search Console ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format for building an audience and generating revenue, it is important to master the basics from the get-go. Tune in to hear how you can use this easy opportunity to get more eyes on your product or service. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Convert Live Viewers into Customers. [00:30] The big thing about conversion from live-streaming across platforms. [01:40] Bad timing for advertising your offer! [01:55] Sending a live video to your audience after its streaming time. [02:15] Giving your audience what they want: the next thing! [02:40] Keeping everyone engaged and mixing things up. [02:55] It is important to relate a video to your product or service. [03:16] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: YouTube Instagram Facebook LinkedIn Spotify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites. [00:38] First up, clean URL structures from the beginning. [01:20] Using the most highly reviewed CMS plugins. [01:56] Regular content creation in order to rank higher. [02:13] Building relationships with people, guest blogging and offering other value adds. [03:12] Going beyond text-based content and Google. [04:00] Local SEO and occupying more real estate on the search page. [04:24] Getting the basics right; analytics and helpful information provided by Google.  [04:46] That’s it for today! [04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress SquareSpace Wix YouTube Alexa Jetson AI Webmaster Tools Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover how to boost your live streaming and podcasting efforts with practical tips! Engage your audience by addressing their questions in real-time. Promote your sessions in advance to build excitement and ensure a consistent schedule. Utilize hashtags and tags to enhance visibility. Encourage comments to increase virality, and always include a clear call to action. Maximize your reach by leveraging multiple social platforms.

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools.  [00:39] How having a ton of clickstream and click-through data is helpful for marketers.  [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally.  [01:33] Using .io as a data platform and employing it to identify B2B IP addresses. [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores. [02:14] What the Outreach tool offers and checking the performance of sequences.  [02:29] Outreach’s feature that allows for a more personalized approach to clients. [03:04] Keeping in mind that these tools require work and/or resources.  [03:16] That’s it for today! [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information.  Links Mentioned in Today’s Episode: Clearbit  Alexa Outreach  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.    TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast.  [00:36] The characteristics of a long and short podcast.  [00:58] The primary factors to consider when choosing between the two. [01:45] Why longer episodes are best for ads and an example of someone who does it right.  [02:11] Being ready to do much more prep work with 45-minute podcasts. [02:53] How we get topic ideas for this podcast. [03:13] Considering your audience and presenting them with a choice between the two. [03:43] Why you should not change the format of your existing podcast.  [04:05] That’s it for today! [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information.  Links Mentioned in Today’s Episode: Growth Everywhere Podcast Andrew Warner Mixergy  The Tim Ferriss Show  Victor Cheng Leave Some Feedback: What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks. [00:30] Some context about what Tumblr was initially sold for and its acquisition history. [00:55] A possible reason why the company might have been sold at such a low price. [01:17] Why Automattic is the best fit for Tumblr from a business perspective. [01:37] The amazing new opportunities for Automattic to control the web. [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr. [02:15] The many benefits of WordPress for marketers and entrepreneurs.  [02:56] Why you should start engaging on Tumblr right now.  [03:12] That’s it for today! [03:17] For a new way to grow your business, go to the Marketing School site for more information.  Links Mentioned in Today’s Episode: Tumblr Yahoo  Verizon Automattic WordPress   Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.