Marketing School - Digital Marketing and Online Marketing Tips

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Up Effective Channel Partnerships. [00:40] What is the definition of a 'channel partnership'. [01:12] Different ways to make use of this idea. [01:49] Reaching out, offering value and starting a relationship on the right foot. [02:50] The best kind of partnerships are based on mutual value adds. [03:25] Most of the best channel partnerships are cheap and effective! [04:19] Partnership generation; conferences and reaching out through email. [04:37] Patience through the slow building nature of relationships.  [05:01] Partnerships do not rely on algorithms and are a great source of diversification. [05:37] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: LegalZoom WordStream Shopify CrazyEgg HubSpot Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility.  TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm [00:32] Google now transcribes podcast audio. [00:40] They will then rank you organically. [00:56] All you have to do is submit your podcast to Google Play. [01:15] You don’t have to create text-based content to do well. [01:40] Google is trying to make it easier for different types of content to rank. [02:04] Spotify is also transcribing content, as well. [02:17] Google zero-click searches are growing. [02:31] That’s it for today! [02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic:  What Makes a Successful Marketer [00:30] Eric thinks the most successful marketers are entrepreneurial.  [00:39] They get things done and figure out things on their own. [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented. [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources. [01:54] Neil looks for go-getter’s with good ideas. [02:17] Eric also wants someone who can figure things out on their own. [02:55] The more successful people take on more and create less work for others. [03:41] It’s important to have someone who creates great processes. [04:10] David Kim from HubSpot started out as an intern and was a quick learner. [04:46] That’s it for today! [04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes. [00:31] The hack is the Frequently Asked Questions page schema. [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics.  [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs. [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick. [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page. [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run. [02:00] Think long-term and think about what’s best for the user. [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote. [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%. [02:43] He has a video on how to do this along with the code he used. [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes. [3:03] That’s it for today! [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic is whether TikTok is the next big thing. [00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats. [00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars. [01:00] The app does short videos, and people are creating funny content including music videos. [01:20] Their typical user drops off after 30 days, which is a problem. [01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it. [01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads. [01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business. [02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity. [02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform. [02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet. [02:56] Their user count is growing but they don’t have the reach that Facebook has. [03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop. [03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day. [03:38] A great social media network to leverage right now is WhatsApp. [03:49] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019 [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests. [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources. [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising. [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89. [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa. [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them. [03:41] Eric recommends that only businesses with at least five figures of monthly website traffic consider using this tool because they will benefit most from it. [03:56] Number 6: Price Intelligently Calculator from ProfitWell is a tool to help you calculate the best pricing strategy for your business to help you make the maximum amount of money. [04:25] Their price optimization typically leads to a 15% increase in new revenue. [04:49] Number 7 is Intercom, an all-in-one customer engagement tool that lets you chat with them directly, create email campaigns, show them specifically tailored content, and more. [05:37] That’s it for today! [05:45]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Going Live on Multiple Social Platforms. [00:30] What is simulcasting and why is it important? [01:01] Our favorite simulcasting tool: Restream. [01:16] The platforms we are missing at the moment. [01:42] How to re-stream to Instagram with Yellow Duck. [02:06] What to keep in mind when putting out content on Instagram. [02:35] Your audience and social platform will affect the type of content you put out. [02:51] The similarities between all “Live” platforms, even Mixer.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is Growth Hacking Still Relevant? [00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”. [01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term. [02:20] We’ve both been called growth hackers, but we prefer to be called marketers. [02:55] Evolve your skills as a marketer. Think about long-term growth. [03:11] Growth hackers think about the variables and long-term growth. [03:36] That’s it for today! [03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Right Time to Jump into a New Social Network [00:34] TikTok is a new social network that has taken off. [00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself. [01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize. [02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them. [02:50] Social networks are based off of user growth, not actual value. [03:15] If the network is growing and they are being talked about, look into it. [03:45] TikTok’s current revenue is well into the millions. [03:47] That’s it for today! [03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Should You Integrate VR into Your Marketing? [00:36] Facebook bought Oculus for a lot of money. [01:03] VR is happening in gaming, but it’s not pervasive across different industries. [01:22] Neil sees AR being used more than VR. [01:35] It’s not realistic for VR to take off right now. [01:50] Neil thinks a future much like “Ready Player One” is on the horizon. [02:22] Halo just came out with a VR experience. [02:38] That’s it for today! [02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.