Marketing School - Digital Marketing and Online Marketing Tips

In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Marketing Courses For Digital Marketers. [00:35] Some of the courses that are available for free on YouTube. [01:35] Affordable courses and other places you can learn online. [02:12] Specializing in one channel rather than chasing general expertise. [03:08] Following through on your courses and staying updated as marketing evolves. [04:02] Considering paid options versus free content; the benefits of each. [05:57] The commitment that an audience makes when they pay for a course.  [06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brian Dean SEO That Works YouTube SEO HubSpot Google Adwords Coursera Udemy LinkedIn Learning Digital Marketer Slack Traffic Think Tank Ahrefs Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get the Most Out of Google Analytics. [00:30] Tapping into Avinash Kaushik's wealth of knowledge! [01:17] Using cohort reports for the time increments that suit you. [02:28] Adding annotations to track big events and changes in traffic. [02:47] Advanced segmentation; getting particular about your site's visitors. [03:05] Linking to Google Ads and Search Console! [03:17] Google's cross device feature and adjusting messages accordingly. [04:20] The usefulness of multi-touch attribution for a clearer picture. [04:51] E-commerce and goal tracking, and using Google Tag Manager. [05:10] The high quality benchmarking capabilities of Google Analytics. [05:46] That is it for today! [05:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Avinash Kaushik  Google Search Console Google Tag Manager Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Marketing Blogs for 2020 and Beyond! [00:40] Andrew Chen's blog and his monthly long-form essays. [01:13] Using Adage to stay abreast of trends in marketing and new opportunities. [02:18] ProfitWell's blog and new video series! [02:45] Conversion XL, VWO and the rising cost of marketing. [03:47] Monitoring Hot Pod News as the podcasting market continues to grow. [04:20] Product Hunt as a tool for seeing all the new products and tools being released. [04:51] Human psychology and the evergreen nature of great copy.  [05:15] Creating great landing pages with Land-Book. [05:15] The value of user on-boarding and retention! [05:42] Using Search Engine Roundtable to keep up to date on algorithm changes. [07:05] That’s it! [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Andrew Chen Uber Jason Horowitz Adage Alexa Jetson ProfitWell  Conversion XL VWO Hot Pod News Product Hunt Swipe Land-book User Onboard Search Engine Roundtable Feedly Nuzzel Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products. [00:35] Growing an audience through content marketing. [01:10] Free versus premium offers and targeting different areas. [02:03] Using categories and lists to drive sales and traffic. [02:54] Building from a foundation of content marketing and moving into different areas. [03:39] Keyword research and finding comparable and successful products and services. [04:12] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: UberSuggest ClickFlow HubSpot Tony Robbins Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Often to Update Old Content. [00:34] The SEO benefits of updating your content. [00:57] New content creation versus updating already established articles and information. [02:06] Using tools to track the decay of your content over time. [03:10] Minimizing issues and loss of traffic to improve user experience. [03:39] Going in-depth on articles and doubling down on quality and currency. [04:29] The mistake of constantly creating new content over updating useful articles. [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Animalz Google Search Console Ahrefs Backlinko Toyota Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Keep Your Content Fresh and Interesting. [00:33] What does it mean to have fresh and interesting content today? [01:37] Some tips for starting out as a content creator and the learning process. [02:48] Using design and graphics to spark interest and maintain attention. [03:50] An example of a visually appealing brand that stands out! [04:27] Rounding up today's strategies and tips for staying fresh. [05:43] That’s it for today's episode! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Wikipedia Yelp  Abraham Lincoln JumpCut Backlinko Canva Infogram Fiverr FiveThirtyEight Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS. [00:52] Picking a total addressable market that is too small! [02:10] Market size versus pricing options to make enough money. [03:10] Waiting to launch to begin marketing your business. [03:40] Market research and avoiding building a product in a vacuum. [04:22] Recruiting early on; the timing of your hiring process is vital! [04:57] Start selling as soon as possible, even before it you are fully built. [06:13] Maybe we will do a part 2 on this! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dropbox CrazyEgg Kissmetrics Zoom Slack  ProfitWell Pricing Creativity Clickflow BuzzSumo Leave Some Feedback:  What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Creative Ways to Get More Links. [00:37] Go find stat-based blog posts in your space and create infographics. [01:54] Product-led growth; the gift that keeps on giving! [02:30] Using ScrapeBox to find available spaces on the web to get more links. [03:45] Find broken links and offer to supply the site with updated content. [04:25] Look for neglected blogs and suggest keeping it alive by publishing. [05:29] Using badges to link back to your company. [06:27] Buy up websites that have not been updated and merge content.  [07:03] That’s it for today! [07:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brian Dean Here's What We Learned About Organic Click-Through Rate Infogram ScrapeBox Ahrefs SEMrush Mixpanel Unsplash Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results. [01:10] A summary of the key findings of this study. [01:29] Why it's a 'winner take all' situation with search results . [02:57] The success rates of titles containing questions. [03:35] Keyword usage in titles and the resulting bump in click through rates. [04:48] The subtractive effect of including power words in your titles. [05:50] Evoking curiosity can make a big difference to your CTR. [06:10] There you have it! [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Backlinko ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Pick the Ideal Price. [00:55] A customized pricing model for high-end products and services. [01:15] Using a pricing calculator to pitch your business at the right level. [02:32] Starting from the foundation of value and how to have these conversations. [03:24] Adjusting your price as your services or products grow and evolve. [03:46] Existing services and products can diminish in value over time. [04:15] Avoiding under-pricing your business and the appearance of trust. [06:03] There you have it! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: CrazyEgg Product Habits ProfitWell Pricing Creativity Diamond Foundry Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.