Marketing School - Digital Marketing and Online Marketing Tips

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The High-Converting Landing Page Formula. [00:33] The importance of headlines; getting and maintaining attention . [02:02] Considering your audience and the types of content they might connect with. [03:06] Use that data and run some A-B tests to optimize! [03:40] Creating appropriate pages for each scenario. [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: David Ogilvy UserTesting Land-book Swiped Dribbble Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020. [00:31] LinkedIn Live just launched! [02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content. [02:39] Tag usage when posting content. [03:03] Building channel partners and finding similar businesses and people. [04:12] Involving friends, associates and influencers in order to drum up engagement. [05:12] Reaching out to contacts to share you content on their profile. [06:58] Using LinkedIn Recruiter for starting conversations.  [07:32] That is it for today! [07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Aaron Aegis Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of. [00:50] Experience, business and company culture; does it translate to revenue? [02:14] Employer branding, inward and outward facing experiences and recruiting. [04:10] Creating experiences, events and free swag for customers. [05:55] Separating yourself from the competition with unique offers and gifts. [06:41] Expensive does not equal effective; keep things thoughtful and fun. [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Beats by Dre Glassdoor In-N-Out Burgers Zoom InsideSales Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Niche Down Your Agency? [00:38] The amount that niching down can help your product or service. [01:30] Niching down versus serving companies across the board. [02:25] The one reason you should niche down now, if you are just starting out! [03:08] Gaining a better understanding through specific case studies. [04:01] How narrow to go when you niche down. [04:42] Picking something, getting it right and then expanding. [05:13] That’s it for today! [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OmniCom Apple Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What is Experiential Marketing? [00:41] Some definitions and examples of experiential marketing. [02:55] Customer support and service as a valid type of experiential marketing. [04:23] Going above and beyond the status quo; give your audience more! [05:10] Committing to the delivery of great content is what will make an audience love you. [05:28] That’s it for today! [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Halo Harlem Globetrotters Andrew Wexler Red Bull  Occulus Disney  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019. [00:33] Channel partnerships and cross-platform collaborations. [01:17] Utilizing affordable tools to manage your site and its data. [02:25] The process of content expansion to ease the need to create something new. [03:12] Voice search and the usefulness of Jetson AI. [03:48] AI for advertising and using Pattern 89 for this purpose. [04:21] Automating your SEO process with the tools that are currently available. [05:00] Chat programs, funnels and product tours with Intercom. [05:42] Make sure you check that out! [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: CodeCanyon 1kProjects Jetson AI Pattern89 Clickflow Distilled Intercom Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The High-Converting Landing Page Formula. [00:32] Answering objections with your landing page. [01:43] Creating the page once you have an idea of the landscape of objections. [02:01] The importance of headlines and making the most of your airtime. [02:40] Multiple visual aspects that explain your message. [03:22] Chat programs that answer users' questions. [04:05] Long and thorough versus short and to-the-point pages. [04:45] The inclusion of the relevant pixels on each page.  [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons!  [06:01] Frequently asked questions and congruent messaging across different pages. [06:20] Utilizing video and transcriptions for your landing page. [06:45] Keeping your site speed up; don't bog it down unnecessarily. [07:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Conversion XL SurveryMonkey UserTesting Copyblogger Breakthrough Advertising Crazy Egg Intercom Drift Swipe-Worthy Land-book Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel. [00:31] Using TubeBuddy for research and growth. [00:52] Leveraging your email list to grow your YouTube channel. [01:30] The value of push-notifications in getting your video viewed early. [02:05] Don't forget social media and all your other communication channels [03:07] The all-important first 24 hours and the effect on your ranking.  [04:50] All the platforms to utilize when doing that initial push for views. [05:22] Engaging the right people with your content to bolster your ranking.  [05:55] Transcriptions and uploading extra content to each video.  [06:21] Make sure you check that out! [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: YouTube TubeBuddy Subscribers WordPress YouTube Subscribe Widget Evan Carmichael  Rev Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days. [00:45] The upcoming in-person event we are hosting in Malibu! [01:45] How your pricing model can dramatically increase your revenue! [02:05] Growth hacks for 2020; user experience, click-through rates and data utilization. [02:50] Our event is not going to be a glorified, oversized conference! [03:27] The problem with many conferences and the value we are offering. [04:40] Make sure you check that out! [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Monetize Your Podcast with Ads. [00:32] The ongoing discussion we have around monetizing this podcast. [01:48] Considerations of who to work with and what you are willing to give up. [02:39] The money that it takes grow a podcast, faster. [03:15] The number of listeners we recommend you acquire before you monetize. [04:25] Reinvesting ad money back into your podcast rather pocketing it. [05:10] That is it for today! [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dreamhost iTunes  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.