Marketing School - Digital Marketing and Online Marketing Tips

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Current Email Newsletter and Podcasting Trend. [00:33] Paid newsletter subscriptions and giving more power to the content creators. [01:32] The amount of money you can make from these small subscriptions. [02:12] Comparing this model with advertising or Patreon. [03:22] Significant revenue requires a large amount of subscribers. [04:01] As influencer marketing grows steadily this trend will follow. [04:46] That’s it! [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Substack Andreessen Horowitz Acast Patreon Supercast Tim Ferriss Crunchbase Thrive Capital Index Ventures Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website. [00:35] The two tools that can help you with the auditing process. [01:12] Using Google Data Studio for daily reports on traffic, ads and more. [02:21] Making changes when things start to take a turn downwards. [03:40] Checking the calendar; sometimes a problem is just a holiday! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SEMrush Ahrefs Google Data Studio SuperMetrics Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Deal with All the New Marketing Updates. [00:30] Google's core update announcement and rollout. [01:25] Relying on organic traffic and what updates can do to this. [02:10] Lack of focus and going after all the different tools. [03:01] Utilizing an omni-channel approach to safeguard against damaging updates. [04:14] Managing changes in the algorithms through monitoring other successes. [04:35] Prioritizing and delegating the work of staying abreast of changes. [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Search Engine Roundtable Wall Street Journal Feedly Marketing Lab TickTock Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get People to Respond to Your Emails. [00:35] The main reasons it is important to get responses. [01:12] Using questions in emails as a way to boost engagement and delivery. [02:03] Personalized elements to add the human touch to communication. [03:08] Keeping things brief and to the point. [04:24] That’s it for today! [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SalesLoft Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Peloton Beat SoulCycle.  [00:32] What Peloton and SoulCycle are respectively and their different business models.  [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation.  [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.   [02:06] Competing with friends from all over as one of the best things about Peloton.  [02:43] How Peloton’s gamified approach gets your competitive juices going.  [03:17] The usefulness of the dashboard on which you can measure your performance.  [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky.  [05:24] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Peloton SoulCycle  Equinox Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Your First Speaking Gig.  [00:30] Neil and Eric’s earliest speaking events and how they got started.   [01:25] Why you should care about getting a speaking gig.  [01:52] Considering how you can add value rather than the number of customers you can get.  [02:05] How you get asked to speak, doing it for free and when you start getting paid.  [02:45] Realizing that it takes time, gaining experience and increasing your price as you go.  [03:08] Examples of places where you can apply online and volunteer to speak. [03:40] Preparing good content, inquiring about the audience and asking what they want.  [03:57] Nathan Latka’s refreshing approach to his interview with Ashton Kutcher.  [04:47] The importance of speaking consistently and always asking for feedback.  [05:19] That’s it for today!  [05:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Agent Bryan Harris  Nathan Latka Ashton Kutcher  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where Podcasting Is Going In 2020! [00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting.  [01:07] The growing podcasting industry and the many new services and offerings. [01:38] How other platforms are supporting podcasting and helping it to grow. [02:24] Subscriptions and what tools such as Supercast allow you to offer your audience.    [04:01] Why podcasting audiences convert so well despite certain obstacles.  [05:01] Where most podcasts get their traffic from and how it will change in 2020. [05:43] Some staggering statistics about the evolution and development of podcasting.  [06:32] Great reasons to start a podcast as soon as possible!  [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: NPR Spotify Supercast Acast Supporting Cast Edison Research Triton Digital  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Build Deeper Relationships with Your Customers.  [00:41] The value of connecting in person and why dinners are a great connection point. [01:35] Asking for honest feedback and trying to make their lives easier. [02:30] Giving quality gifts based on the interests of your customer. [04:20] The importance of starting off on the right foot and onboarding thoughtfully.  [05:18] Checking in with people and seeing opportunities to make introductions. [05:55] A specific example of going above and beyond.  [07:18] Maintaining an attitude of generosity, such as providing free trials or services.   [07:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Giftology GSVlabs GSV Passport  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google’s New Link Building Rules.  [00:30] Google announced the new guidelines around link building. [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility.   [01:42] What Google is trying to achieve with these new regulations.  [02:02] Should we be concerned about these rules? And why it would be beneficial to comply.  [03:15] The practical applications to consider. [04:06] How Google is providing a middle ground between link equity and no link equity.  [04:39] When it is being rolled out and when companies will implement it.  [04:52] That’s it for today! [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Ahrefs SEMrush Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns. [00:58] The importance of change and evolution in successful marketing campaigns. [02:49] Testing all the elements of your campaign across platforms. [03:29] The omni-channel approach and leveraging everything you can. [04:52] Channel partnerships and testing different collaborations. [06:17] The success of relevant influencers is very dependable! [07:45] Data-driven marketing and the formulas for success. [08:35] The amounts to spend on advertising; optimizing on front and backend.  [10:04] That's pretty much it for this episode! [10:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Expedia Oreo Kim Kardashian Mark Zuckerberg Tim Ferriss Michael Jordan Blake Griffin Kia influence.co Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.