Marketing School - Digital Marketing and Online Marketing Tips

In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies. [00:44] Adding in up-sells and down-sells to an e-commerce cart. [01:56] Using a customer data platform to improve the customer journey. [03:28] Looking for micro-influencers with appropriate audiences. [04:19] Automation based on specific customer personas through email and beyond. [05:20] Leveraging different channels; push-notifications, subscriptions and more. [06:00] Making an enticing subscription offer! [07:14] Using live chat services to answer all customer questions.  [08:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Hull HubSpot Lytics Kardashians Drip ManyChat LiveChat Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Actionable SEO Tips for 2020.  [00:43] Focusing beyond the top of the funnel keywords. [01:46] Leveraging FAQ schema in order to get more clicks and outrank other sites. [02:43] Speeding up your site for a better user experience. [03:21] Adding tools to your website for natural and easy link generation. [03:52] Optimizing your organic click-through rate. [04:14] Integrating media into content to increase loyalty and time on-site. [04:52] Satisfying searcher intent and avoiding high bounce rates.  [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Nike FAQ Schema WordPress Structured Content  Google PageSpeed Insights BatchSpeed WP Rocket Short Pixel Google Search Console Ubersuggest CodeCanyon ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what Gary Vaynerchuk and other influencers do to keep people engaged and grow their brands! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn From the Biggest Influencers in the World.  [00:36] The rise of the influencer on YouTube, Instagram, and TikTok.   [01:02] How influencers put together collaboration houses such as the Hype House.  [01:50] Leveraging other influencers to get bigger and bigger.  [02:11] Learn from Gary Vaynerchuk who networks and collaborates with other celebrities.  [02:26] Tag other people in stuff you post at conferences and networking events.  [02:38] Figure out how to monetize your brand by building it out. [03:10] Create videos and video content – it’s booming right now!  [03:54] Keep in mind that videos can reach millions of people.  [04:06] Relate to and bond with your audience by going live.  [04:22] Work through the struggle and remain consistent with what you do.  [05:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: TikTok Gary Vaynerchuk Kylie Cosmetics Charli on TikTok  Leonardo DiCaprio Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to improve your CTRs. Tune in to hear how Answer the Public and Ubersuggest can help you! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Six Proven Hacks to Increase Your Organic CTRs.  [00:41] What we mean when we say “organic CTRs (click-through rates)”.  [01:06] Why you should aim to maximize your click-through rate. [01:16] Get more clicks by adding the date in your title tag.  [01:36] Use a tool like Answer the Public to get the permutations of what others search for.  [02:23] Use Google Search Console to see which keywords your page is ranking for. [04:16] Try out ClickFlow – they monitor everything on your behalf and report back.  [04:45] Consider the Google AdWords quality score when it comes to paid ads.  [05:57] Use a unique title separator or characters like arrows or emojis.  [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Answer the Public  Ubersuggest  Google Search Console  ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ready to make a purchase. Tune in to hear all about the most effective keyword generating tools! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Easy Ways to Find Keywords that Convert Into Sales.  [00:42] Going after comparison-based keywords using a keyword tool.  [01:24] Why comparison-based keywords are high in conversions. [01:55] Pay attention to what keywords and ads your competitors are bidding on. [02:27] Features that show the top keywords your competitors are going after.  [03:07] Look at your add accounts to see what converts. [03:27] Using a thesaurus to find synonyms for relevant keywords.  [03:59] Everything you can do with a tool like Clickflow.  [04:30] That’s it for today! [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ConvertKit  Mailchimp AWeber Ubersuggest Ahrefs SEMrush Adbeat ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspective and avoid cutting corners in your pursuit of success. Tune in to hear what all the best marketers do to stay on top of their game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Underrated Marketing Lessons. [00:40] Why going longer is better than trying to cut things short.  [01:27] If you aim for impact, the results and money will take care of itself. [01:43] Grow your revenue by pursuing international markets like India and Brazil.  [02:12] Thinking ahead by building a protective moat around your business. [03:10] Why going omnichannel is inevitable if you want to keep succeeding. [04:22] Conversion optimization and creating a premium experience for people. [05:28] Establish stronger audience engagement through live video.  [07:27] The best marketers know how to put a great team around them.  [08:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Warren Buffet Charlie Munger  Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, and Facebook are still the most recommended for engaging with fellow marketers online. Tune in to hear how you can use conferences and networking events in your favor! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Find and Connect with Other Talented Marketers.  [00:34] There so much out there to learn from other people — we don’t know it all!  [01:02] LinkedIn’s strong organic reach makes this a great platform to find other marketers.   [01:33] Attend conferences and networking events to engage those who are a few steps ahead.  [02:07] Continue to connect online with those you met at events. [02:22] List the people who are going to an event and invite them to a dinner or happy hour.  [03:01] Become the connector between people attending the same event. [03:26] Join a Slack group for marketers such as Traffic Think Tank.  [03:55] Facebook groups are still a good platform to connect and engage.  [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: LinkedIn Traffic Think Tank Slack Ahrefs Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an irresistible brand. Tune in to hear how you can double down on your content! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Lessons You Can Learn from Gary Vaynerchuk.  [00:32] Gary’s agency VaynerMedia and how he built out his father’s wine company. [01:06] Recognize what you’re not good at and get a team to help you.  [01:39] If you’re going to do marketing, find ways to relate to your ideal customer.  [02:24] Be ahead of the game when it comes to testing and trying new things.   [03:00] Know that social media traffic is short-lived, and take control.   [03:42] Be fast to get new things out consistently.  [04:35] Make the most of your content by reusing it in smaller segments. [05:23] The importance of being yourself and showing up unapologetically.  [06:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary Vaynerchuk VaynerMedia  TikTok Community Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach non-English-speaking regions! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Underrated Hacks to Rank A Brand New Website.  [00:35] The more brand queries a site has, the easier and faster it is for them to rank.   [00:51] Combine push notifications, Facebook Messenger and email collection.   [01:14] Submit your website to index in Google Search Console.  [01:32] Find the pages who are in the top 1000 and ask them for a link.  [02:14] Buy a tool or widget on 1Kprojects or CodeCanyon and offer it on your site.   [03:18] Keep in mind that your English website is not competitive in all countries.  [03:33] Transcribe and translate your content to reach other regions.  [03:49] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Facebook Messenger Google Search Console Omni Calculator 1Kprojects  CodeCanyon Outgrow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned. Tune in to hear why you need to partner with people who have experience in the field before investing in anything. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started.  [00:34] Neil’s age when he started his career and how long he has been at it.  [00:54] Paying other people to help with marketing and getting ripped off.  [01:19] Learning that it takes at least three years to do well.  [01:37] Do not keep changing businesses and constantly shift your focus. [01:50] Ensure that your business idea has a big TAM (total addressable market). [02:09] Cultivate a long-term perspective rather than focusing on the day-to-day.  [02:45] How Neil lost over $1 million by trying to start a hosting company.  [03:29] The need to partner with people who know the industry/field you are getting into.   [04:06] What went wrong when he tried to sell products in the education space.  [04:32] Build your brand yourself — don’t leave it up to someone else — and be all in.  [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Airbnb Charlie Munger Harold & Kumar Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.