Marketing School - Digital Marketing and Online Marketing Tips

In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers. [00:35] The power of chat is still underutilized. [01:11] The quick way to use Neil's old business to get yourself more buyers! [01:42] Content upgrades and making the most of your email contacts. [02:28] Driving traffic with yes or no questions. [03:14] Super signatures and calls to action at the end of your emails. [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Intercom ManyChat You Can Have My Old Business Russell Brunson ClickFunnels Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How a Good Culture Affects Your Marketing. [00:39] The common denominator in big, very successful companies. [01:49] The importance of people in building culture and companies. [02:30] Transparency, similar values, culture-fit and priorities. [04:00] Culture is about what you do, not what you have. [04:57] Why the best leaders in the world obsess over company culture. [05:23] Growth-oriented people will serve you bette than money-oriented people. [06:24] That is it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Glassdoor Richard Branson Virgin Disney Zappos Delivering Happiness Ben Horowitz Andreessen Horowitz What You Do is Who You Are Mindvalley Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs also employ this tactic. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Deal with Haters on Social Media. [00:40] Non-believers, naysayers and those that say you cannot succeed. [01:15] Experimenting, flipping an industry on its head and ignoring the hate. [02:04] How Gary V deals with online haters. [03:18] The hopelessness of responding and engaging with negative people online. [03:39] Gossip and aiming to turn around bad attitudes. [04:31] Do not waste time thinking about haters, focus on yourself! [04:48] That’s it for today! [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest TikTok Gary V Quora WealthFront Dribbble Tim Ferriss Andrew Warner Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Through A Wall with Your SEO. [00:48] Repetition of the same tactics can lead to hitting a wall. [01:12] Multilingual content creation and leveraging social media. [02:04] Product-led growth and zagging when everyone else is zigging. [03:35] Using surveys and feedback to improve your content and strategies. [04:38] That is it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: 1kprojects Outgrow Omni Calculator Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear how you can apply the concept of guest posting to optimize your Instagram sales! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Drive More Sales from Instagram.  [00:30] What Instagram is good for as a social media platform.  [00:56] Why the blue checkmark on Instagram is not all that. [01:36] Why going live is the best way to drive more sales from Instagram.  [02:22] Engage first before pitching your product or service. [02:43] How to apply the guest post concept to Instagram.  [03:46] Get more views by ensuring that videos are long enough to fit on IGTV.  [04:55] How to leverage a tool like Taplink to draw the audience to a specific page.  [06:03] Check out Influence.co to find relevant micro-influencers you can partner with. [07:48] That’s it for today! [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Instagram  Kylie Jenner Gary Vaynerchuk  Grant Cardone  Chris Do  Taplink  Influence.co  Nike Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn how to stay consistent with your content output in the rapidly growing landscape of digital marketing. Topics include the impact of consistency, strategies for managing blog and social media content, and tactics for staying consistent in content creation. Discover the benefits of time-blocking, outlining, and embracing discomfort, as well as the importance of a personal touch in your posts.

In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Easiest Way to Make Your WordPress Blog SEO-Friendly. [00:59] Two great WordPress plugins; YoastSEO and All in One SEO. [01:28] Looking into the upcoming plugin, RankMath. [01:57] Plugins you can use for speed; WPRocket and ShortPixel. [02:08] StructuredContent for FAQ page schema and boosted rankings. [02:52] Getting more clicks and utilizing ClickFlow for WordPress. [03:12] The benefit of a tool like Pretty Links for affiliate addresses. [04:09] Polylang, SSL Insecure Content Fixer for better lookin pages. [04:49] Getting your writers to follow a checklist with WP BlogPost Checklist.  [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress YoastSEO All in One SEO RankMath WP Rocket ShortPixel ClickFlow Pretty Links Polylang SSL Insecure Content Fixer WP Blog Post Checklist Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us: Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear how you can do it too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Unfair Advantages in Your Marketing. [00:33] A few examples of an unfair advantages! [01:45] Building an audience before a business as a means for leverage. [02:28] Dominating a specific part of the market by building numbers over time. [04:05] Look for channels that competitors are not leveraging! [05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Kylie Jenner Beats by Dre Jake and Logan Paul Warren Buffett  Charlie Munger Ubersuggest Gary V TikTok Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies. [00:58] Driving visitors through your pages quickly and easily with ClickFunnel. [02:10] Using interactive quizzes to generate leads. [03:01] In-person interaction; dinners conference and meeting strangers! [04:09] Multi-channel leverage and a broad range of options for new customers. [05:22] Interconnected tools for texting and contacting leads. [06:39] Following up with qualified leads and maximizing your time with Clearbit. [07:48] MOFU and BOFU; creating content that your customers actually need.  [08:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFunnels ScheduleOnce LeadQuizzes SoulCycles Drift Intercom ManyChat MobileMonkey Webflow Zapier Airtable Twilio Clearbit Crazy Egg HotJar Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for SaaS Companies. [00:59] Automating the sales motions to get the conversation started. [02:25] Changing up the registration flow for purchases of a SaaS product. [03:28] Product-led growth and the freemium model. [04:26] Creating a huge amount of content marketing. [05:24] Allowing immediate booking of calls for increased numbers. [06:15] Creating partner pages for driving up enrollment. [07:51] Setting up product tours and forced onboarding.  [09:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SalesForce Hull Outreach ClearBit Ubersuggest HubSpot Yammer David Sacks on The Wilderness Period OptinMonster Leave Some Feedback:   What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.