Marketing School - Digital Marketing and Online Marketing Tips

In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar moves for your benefit! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Adobe to Help You Grow Faster. [00:32] A quick introduction to Adobe to those unfamiliar. [01:15] The difficulty of cancelling with Adobe and amount of pages in the process. [02:10] The new trend for companies to become platforms to capture many segments. [03:31] Smart acquisitions and increasing traffic through a good catalogue. [04:10] The links between great branding a successful service or product. [05:07] Strong consistent design; Adobe's intentional work and visual language. [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Adobe WP Beginner Opt-in Monster  Behance 99U CMO.com Create! Kylie Cosmetics Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today. Tune in get the low down! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Nifty Marketing Tactics to Deploy Now. [00:31] Making use of Instagram Carousels and Guest Carousels. [01:20] Driving traffic and backlinks on your website through tools for your industry. [01:58] Transferring content from Instagram to LinkedIn to increase reach. [02:46] Unique ways to use push notifications for more traffic. [03:34] Finding content to advertise on with tools like TubeSift. [04:02] The efficacy of charts and data in posts; increased backlinks and reach. [04:45] The secret power of text messages for connecting and closing. [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Chris Do Brian Dean CodeCanyon Ubersuggest TubeSift Backlinko Twilio Zapier Front Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Copying A Shameless Tactic? [00:39] Marketing is all about competition, so what are the rules? [00:59] The feature on ClickFlow that sparked these questions around copying. [02:07] The logic behind Eric's decisions to add this feature to ClickFlow. [03:29] Someone will copy you, it is only a matter of time. [05:24] Elevating the customer experience; looking at the example of Amazon. [06:02] Accepting the nature of marketing and working to retain customers. [06:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Content Decay Animalz Jeff Bezos Picasso Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment.  [00:34] An explanation of what content decay entails. [01:18] Upgrade or add to your content to keep it fresh and relevant. [01:28] Sometimes simply adding a paragraph or two can boost your traffic. [01:41] When you might want to consider deleting your decaying content. [02:24] Consolidate by creating a power page that links up all your posts. [03:13] Use Google Search Console to check which pages dropped the most. [03:45] Link poor performing pages to ones that are still going strong.  [04:05] Utilize the awesome, free content decay feature inside of Clickflow.  [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Google Search Console ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic.  [00:34] While PR helps with credibility, it won’t always give you the results you are looking for.  [00:54] The key to getting traffic from PR – know how to do it right. [01:05] An example of a successful PR campaign and how one piece of content escalated. [02:30] Get PR that is related to pushing your product or service, not based on ego.  [03:13] Ask the question: will this PR piece solve a problem for people? [04:10] Expensive PR firms often don’t succeed in producing successful campaigns.  [04:44] Why campaigns that you as the leader do generally fare better.  [05:15] Consult experts like Chris Barrett and pay only when you get results.  [05:57] That’s it for today! [05:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Forbes Entrepreneur  TechCrunch  Inked Chris Barrett Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms. [00:34] What is an SEO head term? [01:35] Focussing on ranking for the best head terms to drive conversion. [01:51] Competitive terms and the rates of return on ranking for generic terms. [03:35] Looking for more niche terms for better conversion rates. [03:20] That’s it for today! [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing progressive experiments in your business immediately! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Run 20 Powerful Growth Experiments Per Month. [00:48] What is a growth experiment? [02:01] Neil's usual setup for running experiments at his companies. [03:30] Limiting the amount of experiments for impact and efficacy. [05:12] Privacy concerns in a modern setting and the importance of authentication. [06:11] That’s it for today! [06:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Asana Trello PirateMetrics Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us: Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Grew a Dying Business. [00:39] Eric's acquisition of Single Grain and how he took over as CEO. [01:10] The events that led up to Single Grain almost dying! [01:46] The price the Eric paid for the company, how it was split and the revenue at the time. [03:00] How Eric managed to turn the company around into a million dollar business. [04:10] Driving leads and customers with new marketing strategies. [04:52] Eric's advice to failing businesses; keep at it and focus on culture. [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Let My People Go Surfing Family Guy Fire Phone Alexa Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil Learned Buying a Blog for 500k. [00:40] The blog that Neil bought and why. [01:07] Neil's thoughts around buying the blog back from investors after it tanked. [02:46] The response that the investors had to Neil's offer. [03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off. [03:58] Neil's integration period and the process of migration. [04:49] What the company and investors did after the acquisition. [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Kissmetrics Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers. [00:35] The power of chat is still underutilized. [01:11] The quick way to use Neil's old business to get yourself more buyers! [01:42] Content upgrades and making the most of your email contacts. [02:28] Driving traffic with yes or no questions. [03:14] Super signatures and calls to action at the end of your emails. [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Intercom ManyChat You Can Have My Old Business Russell Brunson ClickFunnels Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.