Marketing School - Digital Marketing and Online Marketing Tips

In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why behind your ventures is so crucial to your success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest Marketing Mistake Eric Made When He Started.  [00:52] Eric’s Biggest mistake: always trying to go for the quick wins.  [00:58] Building affiliate sites and buying cheap articles and links.  [01:47] Often mistakes stem from wanting to make a lot of money quickly.  [01:55] Focus on making an impact and choosing quality content.  [02:13] The mistake of trying to make money in a niche you’re not interested in.  [02:28] The importance of understanding the why behind what you do.  [03:31] Learning that you can translate your skills to help real businesses. [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Textbroker  WickedFire  Simon Sinek on TED Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build Multiple Income Streams At Once.  [00:37] Why you should attempt to build multiple income streams, and examples of what we do.  [01:13] Developing a course that consistently makes you money.  [01:39] Think of creative ways to monetize what you are already doing.  [01:55] Taking one asset and putting multiple income streams around it.  [02:20] Avoid starting too many things and keep streams related to one another.  [02:47] The importance of having laser focus and when to expand.  [03:40] Be careful of shiny object syndrome and jumping from one thing to the next.  [04:30] Looking for low hanging fruit in areas that you have already invested in.  [05:11] Establish your product and audience before trying to generate income from it.  [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: DreamHost  Leveling Up Podcast ShoeDazzle Brian Lee The Honest Company Jessica Alba LegalZoom Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear why we believe partnerships between different countries and tech companies will become increasingly important. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Ways SEO Will Change in the Next Decade.  [01:19] Why SEO is not going anywhere as long as humans and robots exist.  [01:50] How Neuralink is changing the playing field on the human-computer connection.  [02:29] How search options and devices will expand in the next decade.  [03:11] Smart home devices like Alexa becoming even smarter and more developed.  [03:48] Search is going to become a remarketing game.  [05:02] The opportunity to boost SEO by translating content into other languages.  [05:46] Keeping in mind that while the US is the superpower today, it might change.  [06:02] Why video is going to be the future of content.  [07:14] The countries that will become more powerful and why partnerships will increase.  [07:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary Vaynerchuk Elon Musk Neuralink Alexa Google Home Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to hear why having a long-term perspective is most rewarding! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Ways to Build Wealth As A Digital Marketer.  [00:48] Doing freelance work as the best way to make money when you’re starting.  [01:00] Land gigs by getting on platforms like Fiverr and Upwork.   [01:23] Be succinct and show insight when reaching out to potential clients.  [02:08] Set yourself apart by researching the company you are pitching to.  [02:55] The value of putting yourself out there and being proactive.  [04:30] Keeping a long-term perspective rather than seeking out easy avenues only.   [04:36] Test out other people’s products first and learn where you can get traffic sources from.   [05:03] What to do once you see that your affiliate work proves successful.  [05:46] Also start building up your speaking career, and offer it free at first.  [05:56] That’s it for today! [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Fiverr Upwork Crunchbase AngelList Gary Vaynerchuk ClickBank Commission Junction Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also applicable to you! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How An Eight-Year-Old Makes $26 Million A Year From YouTube.  [00:47] More about Ryan and his YouTube channel called Ryan’s World.  [01:08] The Forbes article about the top YouTube influencers and what they’re making.  [01:47] How Ryan’s mother came up with the idea for Ryan’s World.  [02:13] Realizing that anyone can make money and that YouTube is a powerful platform.  [02:46] Recognizing that there is potential in almost all audiences.  [03:17] The importance of being consistent with your publishing schedule.  [03:46] Why diversifying your investments and sources of income is always a good idea.  [04:09] The first and second runner up of the most successful YouTube stars.  [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ryan’s World on YouTube  Forbes Article  EvanTubeHD  Dude Perfect on YouTube Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and Qatar Airways apart from other airlines, and how you can apply these principles in your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Create A Luxury Experience That Delights.  [00:36] What each of us considers to be luxury experiences.  [00:58] Why flying Emirates first class is the ultimate luxury experience.  [01:45] What Emirate and Qatar Airways offer that is like no other airline.  [02:30] The value of creating a luxury experience in your marketing and business. [02:47] Focusing on service and why creating the experience doesn’t have to be expensive.  [03:29] Consider hotels’ approach to service and apply it to your business.  [04:42] The key to white-glove service: try not to say “no”.  [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Emirates  Qatar Airways  American Airlines  Four Seasons The Ritz-Carlton Zig Ziglar Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You.  [00:36] Why you need to have a highly engaged audience.  [01:00] Your number of followers will not determine your success in selling.  [01:12] What you want to achieve by building an email list.  [01:57] The correct ratio between emails that add value and those that pitch a product/service.  [02:16] People follow those who add value, not sell stuff all the time.  [02:29] Engage with your audience if you want them to be engaged.  [03:10] Avoid giving generic advice and personalize responses to your audience. [03:39] The value of responding to comments and questions on social channels.  [04:24] Why you need to start doing more video-based content.  [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Perry Marshall  Jab, Jab, Jab, Right Hook  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Podcast Tools for 2020. [00:47] Google Drive and call recording over Skype with ecamm. [01:22] Zoom calls and utilizing the free service for interviewing guests. [01:56] The great service that Anchor offers for getting started with podcasting. [02:22] Podcast promotion through email and push notifications for better traction. [03:00] Transcription, subscriptions and payments through Descript and Supercast. [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Skype ecamm Call Recorder Zoom Anchor Spotify ConvertKit MailChimp subscribers.com ManyChat MobileMonkey Descript GroupOn Supercast Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in to hear how easy it is to get started and build an audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Podcast Setup that Helped Us Get to 27 Million Dollars. [00:46] The current setup at Marketing School and how far we have come. [01:55] Sound quality, removing echos and dealing with high ceilings. [02:51] The bits and pieces that go into making our voices sound better. [05:02] Getting content out with low costs before upgrading. [06:12] Neil's home studio and why he is laying on the couch.  [06:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Heil PR40 Focusrite Scarlett Blue Yeti The Network Studios Shure Yelp Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the innovative ways you can use your ad-budget to build your brand. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Getting TEDx More Results than a Super Bowl Ad. [00:39] Channels that are being utilized by big companies to promote releases. [01:47] The expense and scarcity of Super Bowl adverts. [02:15] Using the Esports and Twitch platforms on a realistic and smaller scale. [02:47] The example of Ninja and the changes he made to his streaming schedule. [03:51] The gaming market and how many young people are playing. [04:27] Branding and the affordable ways of building yours through advertising. [05:11] That is it for today! [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Super Bowl League of Legends Star Wars Fortnite Disney+ Epic Games Esports Twitch Ninja Mixer Netflix Amazon Prime Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.