The Biggest Marketing Mistake Neil Made When He Started Off

[00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started.

[00:34] Neil’s age when he started his career and how long he has been at it.

[00:54] Paying other people to help with marketing and getting ripped off.

[01:19] Learning that it takes at least three years to do well.

[01:37] Do not keep changing businesses and constantly shift your focus.

[01:50] Ensure that your business idea has a big TAM (total addressable market).

[02:09] Cultivate a long-term perspective rather than focusing on the day-to-day.

[02:45] How Neil lost over $1 million by trying to start a hosting company.

[03:29] The need to partner with people who know the industry/field you are getting into.

[04:06] What went wrong when he tried to sell products in the education space.

[04:32] Build your brand yourself — don’t leave it up to someone else — and be all in.

[05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

The Biggest Marketing Mistake Neil Made When He Started Off | Ep. #1263