Marketing School - Digital Marketing and Online Marketing Tips

In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of Blogging as a Marketing Channel. [00:31] How many blog posts are being released currently in the crisis. [01:03] The percentage of customers that find you through blogging: above 20%! [01:27] Challenges to getting your blog post seen: standing out in the competition. [01:35] Why certain bloggers get seen more than others: being in the game for long. [02:27] Strategies to stand out in a competitive space as a newbie. [02:35] Using the advice in the Experience Spectrum to take an audience on a journey. [03:44] The value of creating infographics and tools to make a blog post stand out.  [04:10] Other strategies: carousels and repurposing content. [04:39] Remembering to stay diverse and not just focus on blog posts for traffic. [05:29] Different sites that posted widely to gobble keywords that have since died. [05:57] That’s it for today! [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Stephen A Smith The Experience Spectrum Backlinko Infogram Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients. [00:26] Eric’s two programs for getting consulting clients and accelerating agencies. [01:31] Running ads and the Evergreen Traffic Machine. [02:09] How effective Eric’s strategy on the agency side is. [02:52] Driving people to accelerate their agency even more through Eric’s second strategy. [03:28] That’s it for today! [03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Stefano Romero Evergreen Traffic Machine Agency Accelerator Program Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success. [00:34] Finding your Dream 100 and people to work with using SparkToro. [01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution. [02:45] Checking how successful a competitor’s ads are using Facebook Ad Library. [03:24] Learning from a competitor’s mistakes on podcasts they featured on. [04:44] Using Adbeat to see what kinds of ads competitors are using on Google. [05:24] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SparkToro Chet Holmes Built With Russel Brunson ClickFunnels Hotjar Crazy Egg Wayback Machine Facebook Ad Library Leveling Up Nathan Latka Adbeat Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest almost completely free and how it can help you and your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Two Free Ubersuggest Features You Can Use to Grow Your Traffic Today. [00:38] A recap on Ubersuggest and how you can use the tools! [01:12] The multitude of free ways to use Ubersuggest. [01:31] The Top Pages report from Ubersuggest for surveying your competitors [02:44] Choosing between Ubersuggest and other services, such as Ahrefs. [02:54] The Site Audit report; fixing problems with maximum impact! [03:44] The pricing at Ubersuggest and Neil's payment model currently. [04:51] That is it for today! [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Brian Dean Ahrefs Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch? [00:41] The first expense that goes out of the window: marketing. [01:06] Keeping the profitable marketing budget and cutting the rest. [01:49] The story of ConversionXL and the idea of paid trials. [03:22] Look for partnerships for a cheap alternative to traditional marketing. [04:27] Playing the long game, adapting and taking some inspiration from Gary V. [05:54] Using SparkToro to find your ideal partnership!  [06:20] That is it for today! [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ConversionXL Gary V SparkToro Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the Content Decay and Content Editor features and how they can help you and your businesses during this crisis! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Two Free ClickFlow Features You Can Use to Grow During Tough Times. [00:34] The evolution of ClickFlow and the audiences it serves. [01:15] The Content Decay feature on ClickFlow for reigniting traffic for your content. [02:24] How often to update your content for best results. [03:30] Using Content Editor to make your pieces and post more appropriate. [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ClickFlow HubSpot Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today's episode as we help you increase your reach, engagement and ultimately your conversation rates! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Unorthodox Social Media Hacks that will Double Your Social Traffic. [01:12] Doubling down on the all-important first window of time that a post is live. [01:53] Posting on multiple channels and making the most of your content. [02:43] The value of comments; asking questions takes your content so much further! [03:35] Using ego-bate to get more retweets and reach. [04:28] That’s it for today! [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ben Horowitz Andreessen Horowitz Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product reminders, one time offers and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Secrets to Growing Your E-commerce Sales and Paid Advertising. [00:32] Re-marketing customers through video advertising. [01:13] Product reminders through text-messaging and email. [01:40] Notifications around stock numbers; creating a sense of urgency helps! [02:35] Customer data platforms to maximize your business' reach and scope. [03:15] One time offers for e-commerce: up-sells upon checkout! [04:26] That’s it for today! [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Fabletics Kate Hudson Hull Lytics OTO Script Russell Brunson Traffic Secrets Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportunities to grow, all things that you should want for your business, today! Tune in to hear about updating posts, powerful copywriting, refreshing ads and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Tips to Increase Your CTR! [00:59] Updating the dates on your posts to boost your numbers. [01:31] The reason for higher click-through rates; ranking on search engines. [02:07] Evoking curiosity and using suggestive and interesting titles to lure in visitors. [02:35] The power of copywriting and how to persuade the human mind. [03:07] How to go about on-SERP SEO; enticing an audience to visit your site. [04:03] Using FAQ Schema markup; drawing more attention and high ranking. [04:45] Avoiding ad-fatigue through rotating and refreshing things.  [05:31] That’s it for today! [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Breakthrough Advertising The Boron Letters Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their hands, now is a better time than any to build a podcasting platform for your business! Tune into this episode to hear how you can use data, keywords and a bunch of helpful tools to get out there and capture a huge audience! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Start a Wildly Successful Podcast from Scratch in 2020. [00:37] Why now is a better time than any to start a podcast! [01:30] Interesting current data from the podcast world. [02:32] Ease of entry with standard tools on your computer or phone. [02:58] Showing an audience all your episodes for more traffic! [04:24] The importance of keyword research to find relevant terms. [04:44] Finding trending topics to discuss and boost traffic. [04:55] Shorter, daily episodes versus longer, less frequent posts.   [05:21] Using the facility of show notes as a means to higher ranking. [06:08] There's not too much to podcasting; why not give it a try? [06:32] Sticking it out and reaping the rewards after some time. [06:53] That’s it for today! [06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Hot Pod News QuickTime Libsyn Spotify Transistor Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.