The Future of Blogging as a Marketing Channel

[00:25] Today’s topic: The Future of Blogging as a Marketing Channel.

[00:31] How many blog posts are being released currently in the crisis.

[01:03] The percentage of customers that find you through blogging: above 20%!

[01:27] Challenges to getting your blog post seen: standing out in the competition.

[01:35] Why certain bloggers get seen more than others: being in the game for long.

[02:27] Strategies to stand out in a competitive space as a newbie.

[02:35] Using the advice in the Experience Spectrum to take an audience on a journey.

[03:44] The value of creating infographics and tools to make a blog post stand out.

[04:10] Other strategies: carousels and repurposing content.

[04:39] Remembering to stay diverse and not just focus on blog posts for traffic.

[05:29] Different sites that posted widely to gobble keywords that have since died.

[05:57] That’s it for today!

[05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

The Future of Blogging as a Marketing Channel | Ep. #1380