Marketing School - Digital Marketing and Online Marketing Tips

In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools that can make things that little bit easier. From email marketing to optimized routines, you are going to want to check these out! Tune into hear about how you can make it out the other end intact and thriving!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools that Will Help Push You Through the Tough Times. [00:41] Cutting costs on software through AppSumo! [01:03] ClickFlow's Content Decay feature for recovering traffic. [01:26] Free help from ProfitWell around your data and analytics. [01:41] Affordable email marketing with SendFox. [02:09] Neil's own Ubersuggest and the offer he has on it at the moment. [02:22] Optimizing your day and better time management with RescueTime. [02:51] Screen casts and simpler demonstrations using Loom!  [03:33] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: AppSumo Content Decay ClickFlow ProfitWell SendFox Ubersuggest RescueTime Zoom Loom Slack Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little help in finding that amazing deal you have always been hoping for. Tune in to hear about where to look, how to reach out and what to offer, in order to get it done! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Attract and Close Your First Six-Figure Consulting Deal. [00:39] The current job climate and why this topic is so relevant right now. [01:02] Eric's experience as a SEO strategist trying to add more value. [01:55] Reaching out through multiple means and finding clients. [02:51] Looking at recently funded companies and contacting them to help. [04:26] Getting into the psyche of CEOs and investors. [05:54] That’s it! [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Brick Media Data.com Salesforce Quora Upwork Crunchbase PitchBook TechCrunch Zynga Loom Mixmax Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent. [00:35] Increases in users spending time online at the moment. [00:54] Updating your pages that have been doing well recently. [01:20] How ClickFlow can help you improve your keywords and up your numbers. [01:39] The idea of news-jacking; creating a widget that services a need. [02:27] Finding trends and creating content on those subjects. [03:14] The usefulness of power-pages for consolidating your traffic to a single point. [04:21] The crazier the design, the harder it is to update! [04:37] That’s it! [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ClickFlow Google Trends BuzzSumo Brian Dean Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Job During Hard Times. [00:31] The current, unprecedented rates of unemployment in the US. [01:29] Companies that are currently hiring despite the crisis! [02:19] Reaching out, offering value and building rapport quickly. [02:44] Using your skillsets and applying them to a venture-funded company. [03:04] Ways to find companies that could use your help at this point in time. [04:09] That’s pretty much it for this episode! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Goldman Sachs Amazon CBS Walgreens Instacart Walmart We Work Remotely Upwork Freelancer Crunchbase Candor Hiring Freezes Bird Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Type of Content to Create During Rocky Times. [00:35] Responding to the current climate and the difficult circumstances in which we find ourselves. [01:08] The helpful service of well-presented, useful data. [01:51] Looking at the last year of trends to point you in the right direction. [02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content. [03:15] Neil's early coronavirus blogpost and its popularity. [04:01] Creating infographics and creating links to the original source. [04:20] The list of priorities at the moment and appealing to what people need now.  [05:02] Remaining flexible and responding to the specific day. [06:04] That’s it for today! [06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ProfitWell Within Ahrefs BuzzSumo Infogram Canva Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Your Business Can Survive During The Coronavirus. [00:37] Placing this conversation within the continuum of the virus and our episodes on the subject. [01:09] Applying for small business financial aid and disaster relief from the government. [01:51] Staying in the know and up to date on information and resources. [02:36] Cutting costs and renegotiating your contracts and wages. [03:27] The best ways to let people go from your company and lead well. [04:45] Checking your leading indicators; sales conversations and conversions. [05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term.  [06:20] That’s it for today! [06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020. [00:32] Output for output's sake; you need an audience to have reach. [01:13] Links do not work as well as they used to! [01:48] Losing track of your numbers — you need to keep an eye on your analytics. [02:32] Reusing content from different platforms; post manually on each! [03:30] Lack of engagement and response breaks down the goal of community building. [04:12] That is it for today! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary V Sprout Social Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020. [00:34] Why buying links is outdated and a waste of time. [01:20] Publishing content for the sake of it; you need to stand out. [02:17] It's not about word count, it's about quality! Stop counting words! [03:20] Don't disrupt the user experience, keep it smooth and user-friendly. [04:07] Staying away from product pages; those days are gone. [05:16] That is it for today! [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OLAY Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far. [00:32] The video that taught Neil a big lesson about conversion rates. [02:01] Using Cameo to get great celebrity affiliations! [02:35] Using this strategy on a smaller scale with your own staff and friends. [03:04] That’s it for today! [03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Robert Herjavec Shark Tank Money Map Press Kylie Jenner Kylie Cosmetics Cameo   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far. [00:44] Continual testing with podcasts; subscription, advertising and events. [02:15] The macro strategy for getting paid subscriptions to a podcast. [03:07] What you can do to help Eric in his testing! [03:21] That is it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up Supercast Kylie Jenner Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.