Marketing School - Digital Marketing and Online Marketing Tips

In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads. [00:32] Running engagement ads first! Increased clickthrough rates are exponential! [01:16] Using landing page content on social media stories. [01:55] The importance of retargeting on different platforms and focussing on reach. [02:35] Using different pitches and pages when retargeting an audience. [03:30] Refreshing ads quickly and batch production of your content. [04:12] Using educational content and product pitches within this. [05:10] Finding inspiration for your advertising from the best out there! [06:04] That is it for today! [06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OLAY Facebook Ad Library Swiped Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel! From communication tools and note-taking to project management and beyond, tune in to get it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Tools You Need to Run a Remote Team. [00:34] The current remote climate and what this means for businesses. [01:38] The great service provided by Zoom! [02:32] Downturns in the economy and why they are never what you expect. [03:10] Communication and connection on Slack and Microsoft Teams. [03:42] Flexible and improved note-taking on Notion. [04:12] Project management on platforms such as Asana. [04:56] Feedback and connection to the pulse of organization through 15Five.  [05:51] That’s it! [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Zoom Slack Microsoft Teams Skype Notion Evernote Asana 15Five   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers. [00:44] Using surveys to funnel traffic on your site to specific campaigns. [01:34] Creating a freemium experience with exciting elements and features. [02:35] Everywhere retargeting; higher conversion rates and lead generation. [03:40] Pic snippets for better email open rates. [04:15] Customer data platforms and weaponizing your collected data! [05:31] That’s it for today! [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: The Ask Method Ryan Levesque Bucket.io Hull Clearbit HubSpot Outreach Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company's growth, so listen in to hear how you can get your numbers way up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 New and Emerging Growth Channels That Aren't Saturated Yet. [00:36] Leveraging the power of tools; acquiring new customers affordably. [01:05] The power of LinkedIn and its organic reach! [01:47] Using landing page content for stories on social media platforms. [02:34] Podcasting versus blogging; it is still a great time to start. [03:44] Expanding your geographic reach; new regions means more money. [04:18] Customer data platforms and creating a marketing machine from what you have. [05:06] Using live platforms for selling as well as education.  [05:54] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: HubSpot Grader Ubersuggest John Lee Dumas Pat Flynn Ahrefs Upwork Hull Lytics Tai Lopez Grant Cardone   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can get ahead of your peers and up your game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Stand Out and Get Noticed as a Marketing Employee. [00:36] The interest in boosting your career; the reason for today’s topic! [01:04] The power of writing in sharing your particular type of thinking. [02:00] Coming up with new and fresh marketing strategies to use at your company. [02:53] Fearlessness in the face of a challenge; speaking out and using research. [03:51] Finding ways to cut costs and save money. [04:35] Bringing in learnings from a side-hustle to your main employer! [05:24] That is it for today! [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary V Andrew Chen Law of Shitty Clickthroughs   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and simple tools, you can get there in no time. Tune in to hear about renewing old content, converting existing content and using ego bait! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rank Your Content on A New Website for Less than $1K. [00:41] Google's ranking system and which signals to boost for them. [01:17] Utilizing Google Search Console and making it easier for search engines. [02:07] Finding articles to convert into infographics for more links. [02:48] Content Explorer on Ahrefs; searches for traffic-heavy keywords. [04:04] Renewing decayed content and boosting dropping traffic. [04:41] Using ego bait to reach out to powerful people in a particular space. [05:29] That’s it! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Yoast SEO All in One SEO Rank Math WordPress Google Search Console BuzzSumo Ubersuggest Dribbble Ahrefs Backlinko Exploding Topics Content Decay ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Go Beyond Basic SEO Tactics. [00:35] What do we mean by the term 'basic SEO tactics? [01:01] A great SEO plugin for WordPress that you should be using! [01:20] Going above and beyond what everyone else is doing. [01:55] The power of building a tool or a widget; finding something that you can provide. [02:55] Linkable content; the work that goes into infographics. [03:29] Using a 'power page' to up your ranking in many different areas. [04:10] Transcribing and translating content to reach different markets.  [04:36] Updating old content to keep it alive and ranked. [05:08] A-B testing your title tags for increased traffic and more persuasion. [05:29] Using FAQ Schema and covering all your bases on Google. [06:14] That is it for today! [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: WordPress All in One SEO Omni Calculator HubSpot Ubersuggest Backlinko Ahrefs Content Decay FAQ Schema Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear why employers should grab the opportunity to invest in upcoming entrepreneurs!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Start A Side Project to Level Up Your Marketing Skills? [00:36] Thoughts on allowing employees to have side hustles.[00:52] Why we encourage side hustles at Single Grain.[01:09] Feel good if your employee ends up leaving you to pursue their side hustle full-time. [01:34] Wanting the best for people even if it doesn’t produce the best outcome for you.[01:44] A side hustle is the best way to learn marketing because you are keen to experiment. [02:02] Find a job that gives you the autonomy to experiment and allows you to fail. [02:59] Keep in mind that people will make more effort to learn things they care about.  [03:35] People will apply what they learn to your business, and thus you benefit indirectly. [04:25] Employers should see potential entrepreneurs as people worth investing in. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.[00:33] The idea that all good marketing channels eventually become less effective.[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.[02:51] Conducting small experiments that lead to large innovations.[03:47] Why people don’t grow: they aren’t taking big enough shots.[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today![04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Andrew Chen TikTok Instagram ‘The Law of Shitty Clickthroughs’ Andy Johns Ubersuggest Clickflow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you can make attractive campaigns and know exactly how they are doing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Top Seven Marketing Tools that You Should Pay for.[00:35] Paying the price for the use of Sprout’s great reporting to plan based on its data.[01:03] Skipping expensive designer hires by using Canva templates.[01:37] Using Slack’s integration capabilities to shares insights with your team.[02:24] The effectiveness of videos; using frame.io for editing.[03:05] Webinar software capabilities enabled by Livestorm.[03:31] How Supermetrics acts as an API between ad platforms and Google Data Studio.[04:02] The automated CDP that Hull enables.[05:00] That’s it for today![05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Sprout Social Canva Slack GA Insights Asana Frame Livestorm Supermetrics Google Analytics Google Data Studio Hull Clearbit Outreach Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.