Marketing School - Digital Marketing and Online Marketing Tips

In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What a "Challenge" is and If You Should Do One. [00:38] Our experiences running marketing challenges. [00:57] What do we mean when we say "challenge" in this context? [02:18] Neil's 100k challenge and how he set things out for it. [02:49] Indoctrinating and offering value to an audience. [03:16] That’s it for today! [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Russell Brunson The One Funnel Away Challenge Roland Frasier Leveling Up Podcast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster. [00:31] Using the skyscraper technique to mimic high ranking competitor keywords. [01:06] How to learn about keyword difficulty and SERPs. [01:55] Boost your rankings by using the FAQ page schema technique. [02:29] Getting high ranking keyword permutations using AnswerThePublic [02:43] Have your URL crawled more quickly by sending it into Google Search Console. [03:26] Getting up and coming trending keywords using a keyword explorer. [03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough. [05:00] Bonus tips for words to add into titles to increase click flow. [06:08] That is it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Ubersuggest AnswerThePublic Google Search Console Keyword Explorer by Ahrefs Clickflow Backlinko Clickflow Analysis   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Send Seinfeld Emails. [00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld. [01:06] Relating content about daily qualms to your product as a way of pitching it. [01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes. [02:31] Sending educational or sales-based content rather than Seinfeld content. [03:00] Remembering not to flood your audience with frequent Seinfeld emails. [03:28] Using the soap opera strategy to take your audience through emotional roller coasters.  [04:34] That’s it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Seinfeld Delta Airlines Ben Settle Ryan Deiss Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time. [00:36] Practicing on your own website, a faster approach than learning from resources. [01:03] How to start a WordPress website and tweak it to gain SEO insights. [02:02] Lessons Eric learned making a website to showcase light shows. [02:33] Don’t build your business around one targeted keyword. [03:10] The necessity of taking a few blows while experimenting to truly learn the game. [03:44] Why you should pick a brand-based rather than keyword-rich domain name. [04:38] The six month timeline in which Eric built three websites and then got hired. [05:18] Taking grey and black hat strategies and applying them to white hat sites. [05:29] That’s it for today! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Moz Search Engine Journal WPBeginner ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going!  Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Live Stream the Right Way. [01:11] The number of channels that Eric and Neil live stream to. [02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI. [02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing. [03:40] Remembering that your recording setup does not have to be perfect. [04:22] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary Vaynerchuk Restream ZoomRepurpose Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them. [00:43] The risk that Eric took while working at Treehouse! [02:24] Pulling a rabbit out of a hat and saving the company at the last minute. [03:23] Neil's strategy for using video to offer a solution through a webinar. [04:31] Staying focussed on strategy and the effect that this can have. [05:13] Using AI to optimize your ads — the new way to do things. [06:06] That is it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Treehouse Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Marketing Books of All Time. [00:44] The power of Russell Brunson's new book Traffic Secrets! [01:28] Eric's two favorites: Breakthrough Advertising and Influence. [02:20] Neil's all time favorite: Ogilvy on Advertising. [03:17] The importance of great copywriting and how this ties to success. [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Russell Brunson Traffic Secrets Expert Secrets DotCom Secrets Breakthrough Advertising Influence Robert Cialdini Ogilvy on Advertising Mad Men Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do Headings Really Impact Your Rankings? [00:35] The surprising test results that sparked this conversation. [01:42] The four groups of headings that Neil used to measure efficacy. [02:29] Which groups improved traffic and which groups declined — what does Google like? [03:19] Same font sizes result in shorter visits to your site. [04:05] Pulling snippets from headings and making it easier for search engines. [04:17] That is it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020. [00:35] The experience spectrum and the overload of garbage content. [03:02] One-time offers and making money through up-sells. [04:34] Bonus — Russell Brunson's book, Traffic Secrets! [04:41] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jay Acunzo The Experience Spectrum Ahrefs Ubersuggest Russell Brunson The OTO Bump ClickFunnels Traffic Secrets Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure a Performance Deal. [00:37] What is a pay-for-performance or affiliate deal? [01:28] Finding individuals that already have your traffic. [03:01] Performance agencies that are available for your benefit. [04:03] The hardest part of working with a performance-based agency. [04:35] Moving on to a new agency if criteria are not met!  [04:56] That’s it! [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Centerfield Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.