Marketing School - Digital Marketing and Online Marketing Tips

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails. [01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high. [02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people. [02:53] Open, click, and deliverability rates for Neil after sending a more successful email. [03:28] How Neil judges when to remove a person from his email list. [03:41] When to stop worrying about re-engaging people before scrubbing your list. [03:44] An easy way to check if a subscriber wants to remain on your list before deleting them. [04:15] That’s it for today! [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: ConvertKit   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue. [00:30] Use Zest as a promotion tool to get more qualified clicks. [00:54] Book personalized video shoutouts from celebrities using Cameo. [01:10] Pay to have someone evaluate your copy using copytesting.com. [01:35] Add more payment options using FastSpring, Recurly, or Bolt. [02:10] Eliminate background noises during podcast recordings using Krisp. [02:44] Increase your revenue using sales platforms that add upsells. [03:08] Simplify your reporting using Supermetrics.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Zest Cameo copytesting.com ConversionXL Bolt FastSpring Recurly PayPal Krisp Shopify ReferralCandy SamCart ClickFunnels Supermetrics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic. [00:35] What a blog post angle is: a type of blog post. [01:00] Utilizing the consistency of how-to style blogs to get returning hits. [01:10] Using Canva to make visualizations of data on research-based blogs. [01:52] Collaborating with data providers to get leads and form partnerships. [02:35] Taking a popular post and turning it into a visual post. [03:12] Getting more view counts by conducting expert interviews. [03:37] Roundup posts: asking many experts the same question.  [04:16] Posting about how you solved a specific problem. [04:42] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   eHow Canva Ubersuggest Ahrefs BuzzSumo Infogram First Round Capital Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing. [00:32] Cutting costs in other areas to boost your marketing budget. [01:19] Using Truebill to negotiate your own subscription rates. [01:45] Changing your payment methods to slightly cheaper ones can save a lot! [02:18] Outsourcing marketing, finding contractors and making a saving! [02:49] Finding free tools to replace your paid services. [03:32] Utilizing influencers at the current discount rates. [04:01] Reducing wages for staff and contractors if you are struggling.  [04:43] That’s it for today! [04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: GSVLabs Stripe Salesforce Truebill ClickFlow Content Decay Ubersuggest Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now. [00:38] Thinking about where we are right now and where you can put your money. [01:04] The stock market and why it is always a safe bet. [01:32] Price drops over the next six months to a year. [02:01] Waiting and watching; taking a leaf out of Warren Buffett's book. [02:56] Unemployment rates right now in the US and abroad. [03:50] Now is not the right time to invest; playing the long game and lowering expectations. [04:40] That’s it for today! [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Amazon Waymo Warren Buffett Berkshire Hathaway Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door!  TIME-STAMPED SHOW NOTES: [00:00] The context for today’s Ask Me Anything episode and how you can get in!  [01:03] YouTube and other resources to learn more about marketing and branding. [01:38] What to do if your CEO does not have the list of top 100 customers/accounts. [01:58] Don’t wait for the approval or permission of another.  [02:34] Does buying expired or premium domains work? [02:51] Advice about the most important focus areas in SEO. [03:53] Buy websites now since you can get good deals at the moment. [04:16] The best way to rank a page if you don’t have backlinks.  [04:47] Does using social sharing plugins increase your page load speed? [05:05] Thoughts on whether search engines can crawl video content and rank accordingly.  [05:54] The number one strategy we’ve used to get listeners for our podcast.  [06:21] Leveraging Instagram and other platforms where your ideal customers hang out.  [07:14] Why you might want to splinter your main product and sell it to get people in.   [07:34] That’s it for today! [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Marketing School  The 22 Immutable Law of Marketing DigitalMarketer Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder.  [00:41] Resources for learning more about what the wealth ladder involves. [00:56] The wealth ladder outlines the process of developing skills and building your business.  [01:27] Understanding that you have to level up into different sections of the ladder.   [01:51] Using affiliate programs to generate revenue. [02:14] Hear how you can get a cut from each e-commerce transaction that you drive.  [02:35] Developing the right habits and skills before you jump into dropshipping.  [03:30] Examples of the many options ahead after you’ve done dropshipping.  [03:37] Remember that what goes up fast also comes down fast—be patient.  [03:53] That’s it for today! [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Nathan Barry  ConvertKit Amazon Shopify Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written.  [00:33] A while ago we talked about Dean Jackson’s 9-word email. [00:42] What the 9-word email comprises and an example of how it works.  [01:06] How this email drives engagement by evoking curiosity and examples of success.  [01:39] Be wary of overcomplicating your marketing and sales emails. [01:53] Why you might consider emailing large corporations and how to get hold of their details.  [02:01] Advice for phrasing these emails to be concise and effective.  [02:43] Hear about the time we reached out to the CEO of Zynga.  [03:12] Find out what people are interested in and use that as your best angle.  [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot.  [03:46] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Dean Jackson Hunter Zynga Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10x Your Headline Success Rate. [00:41] How we use headlines for this podcast to get more clicks! [01:01] What a swipe file is and how can you use them. [01:41] Evoking curiosity instead of going straight for clickbait. [03:03] Useful resources for finding inspiring advertising. [03:37] Using numbers and case studies to get people engaged. [04:21] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: David Ogilvy Swipe Worthy Facebook Ad Library Adbeat Land-book Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find Great Marketers During Hard Times. [00:33] The difficult context many business find themselves in right now. [00:54] The tech perspective and finding companies that have been laying off staff. [01:47] Starting conversations with people at the right companies. [02:05] Browsing forums and blogs for engaged employees for problem-solvers. [03:06] The relationship between great writing and marketing - looking for strong writers. [03:45] Approaches that do not work so well in this regard! [04:02] That is it for today! [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Layoffs Patreon FreshBooks TripActions Lambda School Caspar ConsenSys Magic Leap Nextiva   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.