In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do Headings Really Impact Your Rankings?
[00:35] The surprising test results that sparked this conversation.
[01:42] The four groups of headings that Neil used to measure efficacy.
[02:29] Which groups improved traffic and which groups declined — what does Google like?
[03:19] Same font sizes result in shorter visits to your site.
[04:05] Pulling snippets from headings and making it easier for search engines.
[04:17] That is it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Do Headings Really Impact Your Rankings? (Neil's Surprising Test Results) | Ep. #1383