Marketing School - Digital Marketing and Online Marketing Tips

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google's Upcoming Algorithm Update. [00:45] The impetus behind the looming updates from Google. [01:35] User experience and metrics and how Google aims to fine tune these even more. [03:37] The next few years with Google; more focus in this direction. [04:29] Weaknesses in Google's algorithms over the last ten years. [05:03] Addressing the issues on your site; fixing things from all perspectives. [05:25] That is it for today! [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Disney   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Black Hat SEOs. [00:44] What it means to be a black hat SEO; breaking the rules for rankings. [01:24] Learning all the tactics and pushing things as far as possible. [01:53] Switching from spamming to adding value in the long term. [02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle. [03:06] The value of diversifying as a safety net — do not trust one channel! [03:46] Keeping the secret sauce to yourself instead of bragging to the world about it. [04:32] The centrality of user experience and why to focus on that. [05:11] That’s it for today! [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   BlackHatWorld   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Growth Hackers. [00:30] What is growth hacking? Anyone in a company trying to drive more revenue. [01:00] Using your unique skill in your company to generate more revenue. [01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking. [01:33] How growth hacking got perverted and has since been rebranded as growth marketing. [02:25] Doing true growth hacking by implementing data-driven marketing. [02:51] How much leverage inside a company there is outside of pure marketing. [03:03] The use of good design and UI for growth hacking; Amazon’s shipping model. [03:30] Aligning your different channels into growth hacking using growth teams. [04:26] Finding more ways to grow by looking outside of the norm! [04:53] Aligning teams using a north star for your company. [05:09] That’s it for today! [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Sean Ellis Dropbox Amazon Facebook Treehouse   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from ‘Internet Marketers.’ [00:38] Eric’s definition of internet marketers involving a willingness to experiment and more! [01:24] Neil’s definition of internet marketers: anyone who tries to market a business online. [01:57] How internet marketers come up with innovative ways to sell online. [02:46] Paying attention to innovative strategies that internet marketers use repetitively. [03:06] Remembering not to get stuck in your ways; observing new techniques. [03:39] Webinars, book funnels, upsells, downsells, checkout bumps - they all work! [03:54] Using techniques that work to make more money to spend on marketing!  [04:07] The biggest impact driver is being creative; observing Russel Brunson. [04:54] Remembering to keep your eyes open and adopting/adapting tricks. [05:30] Ryan Deiss’ advice to learn from unethical strategies and make them ethical. [06:13] That’s it for today! [06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Russel Brunson Ryan Deiss Digital Marketer Brian Dean ConversonXL Peep Laja Roland Frasier   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Email Marketing Strategy When You Are a Nobody. [00:30] Building a list using ads and a squeeze page. [00:55] Create content and use opt-in lists throughout your whole site. [01:13] Promoting content using podcasts whose guests share the episode. [01:20] Promoting and putting your stuff out there using newsletters, and Substack. [02:00] Discovering smart people and building an audience on Twitter. [02:28] If your content is that good, you can build and charge an audience!  [02:43] How many well-known people will say yes to being interviewed by nobodies. [03:23] Using pop-ups asking for email addresses to keep reading content. [04:11] That’s it for today! [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Leveling Up Andreessen Horowitz Substack Sam Parr The Hustle Trends Agora Financial David Perell ConvertKit   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services.  [00:35] Don’t think that having your offer on your website is enough—get on the phone.  [01:05] A higher price means more flexibility and more margin for mistakes. [01:25] Retarget people who have hit your page or have shown interest.  [02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars.   [02:17] The benefits of hosting a webinar and the best platforms to use.  [02:30] Think about building an ascension funnel and learn how from Dotcom Secrets.  [03:05] Ensure that your price points are above $1000. [03:35] Continue marketing to people once you get their email address.  [04:22] Use count-down timers to encourage people to buy before a certain time.  [04:36] Adding a survey to determine which funnel you should send prospects to.  [05:04] That’s it for today! [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Sam Ovens Russell Brunson EverWebinar Webinar Jam Dotcom Secrets Dean Jackson   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare.  [00:51] If you’re just starting, opt for Shopify—they’re doing great right now.  [01:03] At the moment, every day is Black Friday with Shopify! [01:14] What’s doing well right now are one-product e-commerce stores.  [01:47] Google covid19.within.co to see how e-commerce is performing right now. [02:21] Ensure that you have your inventory and a strong supply chain. [02:40] Don’t be afraid of spending money on conversion rate optimization. [03:14] Google Ads and Facebook Ads will go up and become more expensive over time.   [03:29] Optimize your funnel by offering something else on your thank-you page.  [04:09] Avoid running out of inventory and what to do if that happens.  [04:26] Think about also offering subscriptions in your e-commerce business. [05:43] Look at railroad traffic: how often goods are being transported across the US.  [05:53] That’s it for today! [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Shopify Amazon  covid19.within.co BURST   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads frequently by writing new copy and/or adding striking images. Tune in to hear how Google Sheets combined with Supermetrics can help you get all the ad data and conversion information you need to keep your ads performing well.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Simple Tweaks to Generate Massive ROI in Your Ads.  [00:36] When we say ads, we mean ads in general whether it be CPC, YouTube, Facebook, etc.  [00:51] The best advertisers know to constantly change up their ads.  [01:22] For one of our offerings we write new copy every week. [01:49] Ask influencers and big brands to record short clips about your product.  [02:18] You can use Google Sheets and Supermetrics to get all the ad data.  [02:53] What we do when an ad performs poorly three days in a row.  [03:04] Look at your platforms and see if you can put your landing page on social platforms.   [04:01] If people buy from your ads, think about adding a one-time order or offer.  [04:38] Find and re-market to those who hit your checkout page but didn’t buy.  [05:10] That’s it for today! [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Russell Brunson Cameo Supermetrics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors, going after easy keywords in a large total addressable market, and diversifying once you build some traction. Listen along so you can apply what we learned the hard way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If We Had to Start Over, Here’s What We Would Do First. [00:30] Setting the criteria: starting SEO with no resources and just our knowledge. [00:50] Learning from the playbook of successful competitors. [01:45] Brian Dean’s strategy: long-form content with lots of data. [02:24] Partner with people, take their data, analyze, and add your unique spin. [02:32] Publishing one thing a month; taking it one step at a time. [02:51] The riches are not in the niches: create a site after a big TAM. [03:16] It’s easier to get a small fraction of a big pie than the other way round. [03:31] Focus on the easy keywords in the big markets and build traction from there. [03:42] Diversifying once traction is built; newsletters are a good idea at this point. [04:20] Don’t bet everything on SEO! [04:33] That’s it for today! [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Brian Dean Backlinko Sam Parr The Hustle   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown. [00:53] How previous marketing campaigns shut down or shifted their messaging. [01:18] Fewer businesses bidding for ads has brought the cost of paid ads down. [01:55] Shifts in how/how many podcasts are created due to higher time availability. [02:32] Standards about how polished marketing has to be are getting lower. [03:04] Sweeping up all the talent that has been laid off if you can afford it! [03:35] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: Gary Vaynerchuk Layoffs Tracker Parachute   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.