Marketing School - Digital Marketing and Online Marketing Tips

In episode #1419, we show you how to spot marketing opportunities when growth is flat! Tune in and hear the best tips for when, how, and how much to adjust your business model in times of crisis. We talk about why you should rather focus on conversion rates than trying to find new channels, and a whole lot more!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spot Marketing Opportunities When Growth is Flat. [00:30] Why looking for new channels is a big mistake when growth is flat. [00:57] Opening doors on existing channels through conversion rate optimization. [01:35] Letting go of your original business model and adjusting to meet new conditions. [02:49] When to know when to pivot: when things are declining, not flat. [03:20] Constantly innovating by ‘killing your business’. [04:00] Sometimes you don’t need a drastic change; focus on surviving right now. [04:32] Using tools like ConversionXL, VWO, and Spiralyze to optimize conversions.  [04:55] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Peep Laja ConversionXL VWO Spiralyze   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on your website, and segmentation allows you to put them in buckets so they can be shown different messages, products, and services to maximize conversion rates! Tune in to hear best practices for segmentation and how it could benefit your business right now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Be Segmenting Your Website Visitors. [00:30] What is segmentation and how does it help deal with different kinds of website visitors? [01:09] Using RightMessage to segment visitors according to their income. [02:53] If you segment people, you serve them better, meaning more revenue for you! [03:05] Picking the most relevant people to segment because it’s hard to segment everyone. [03:14] Remembering not to present people with too many offers. [03:39] Segmenting based on form fields, browser detection, language, and location. [04:25] Great software to use for segmenting: bucket.io, RightMessage, and Clearbit. [05:06] People feel better when a website directly caters to them, thus they convert better! [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Pat Flynn smartpassiveincome.comRightMessage Neil Patel Digital Ryan Levesque bucket.io The ASK Method Clearbit   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy. [00:30] Mental health doesn’t just affect marketing, but your overall effectiveness! [00:45] To be able to recognize a good opportunity, one has to be in the right mind frame! [01:25] Actions and habits that affect your life all start with your mental health. [01:55] The stress of the pandemic and how it encourages getting depressed or overworking. [02:56] Setting boundaries about how many calls to do per day. [03:50] Trying to only fill your calendar with things that produce ROI. [04:07] A tip for comparing yourself to others to get perspective and stay level headed. [04:50] Clearing your mind by meditating and taking time off. [05:28] Giving yourself time to be unproductive. [05:56] Setting things in order by journalling in The Five Minute Journal. [06:16] Going outside for a walk and monitoring your HRV using an Oura Ring. [06:55] That’s it for today! [06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Calm Headspace Peloton The Five Minute Journal Oura Ring   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to make our upcoming virtual Marketing School Mastermind so much more than a glorified webinar! Tune in and hear about how we have solved the problem of networking and Zoom exhaustion, pulled together a list of the most relevant speakers out there, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We’re Doing Our Virtual Event. [00:30] What our event is and why we have decided to make it virtual. [02:00] Networking drawbacks to virtual events and tips for beating them from Ryan Levesque. [03:23] How we have restructured our event to allow for networking online. [04:24] Curbing Zoom exhaustion and ramping excitement using shorter sessions. [05:14] The many great speakers who will be presenting at the event. [05:47] That’s it for today! [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Ryan Levesque The ASK Method Zoom Brian Dean Nick Shackelford Peep Laja ConversionXL Sam Parr The Hustle Chris Winfield Super Connector Media Jen Gottlieb   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on in your journey, but more content isn’t necessarily better anymore. Tune in and hear when and why guest bloggers might still be helpful, and what you can do you maximize their effectiveness through research, setting criteria, and hiring good ones!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: If You Should Accept Guest Bloggers. [00:30] If you can get amazing guest bloggers, why not? [01:06] How to set specific criteria for a guest blogger to follow stringently. [01:50] It is a cheap way to grow your traffic initially but you should taper off eventually. [02:17] Google prefers updated old posts over rehashed new ones now. [02:43] Work you can do before asking a blogger; researching keywords, etc. [03:00] Good guest bloggers can turn into future employees! [03:20] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Entrepreneur Huffington Post Wikipedia   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on this topic and today you’ll hear tips for how to use software platforms, link with people, and filter, save, and connect to content so you can keep up to date with the best of it!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: 7 Ways to Keep Your Marketing Knowledge Fresh. [00:30] Following the world’s best thought leaders on Twitter, and saving to Pocket. [01:11] How to hone in on the best of what YouTube creators have to offer. [01:45] Staying on top of lesser-known trends by reading paid newsletters. [02:26] Checking out industry-related events many of which are held online now. [03:05] Copywriting advice to be found at marketingexamples.com. [03:43] Learning from your competition on podcasts! [04:24] Joining groups and learning from those you follow on Facebook.  [05:03] That’s it for today! [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Pocket The Hustle Axios The Information Hot Pod News Wall Street Journal The Economist New York Times marketingexamples.com Growth Everywhere Leveling Up Chris Von Wilpert Sumo Group Joel Erway   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a billion-dollar Bloomberg marketing campaign, we show you how being really rich on its own is not enough to create truly great marketing campaigns! Tune in and learn about smart, pointed marketing that is truly customer-obsessed!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Spending a Billion Dollars on Marketing Will Not Solve Your Problems. [00:33] Trump versus Bloomberg’s marketing and why a muddled message won’t work. [01:43] The value of making your message relatable to the common person. [03:05] Not becoming lazy with marketing as you grow richer. [04:10] Learning from Jeff Bezos and obsessing over your customer, not your competition. [05:00] That’s it for today! [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Donald Trump Mike Bloomberg Jeff Bezos Amazon SpaceX   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris. [00:32] Experimenting and building a brand by consistently marketing those experiments. [01:26] Don’t make claims! Content that uses data does better than content that doesn’t. [02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get. [03:27] That’s it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Tim Ferris The 4-Hour Workweek The 4-Hour Chef Warren Buffet Mark Cuban   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to have to adapt if you want to survive through this time. Listen in and hear about changing business trends, luring customers using no-commitment offers, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketers Have Adapted Their Business Model to the New Norm. [00:34] What the new norm means; social distancing, online shopping, etc. [01:10] Changes in payment options to match new consumer behavior. [02:47] Getting people to try what you’re selling without committing much. [03:50] Learning post COVID business trends from Emerson Spartz. [04:59] How to be more resilient by reading Antifragile. [05:04] That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Shopify Peep Laja CXL Sam Ovens Content Decay Orabrush Emerson Spartz Peloton Antifragile   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we’re looking at how to trust these instincts. We learn more about Neil’s instincts, how gut feelings can change over time, and the importance of finding data to back these initial responses up. To learn about this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: How often you should go with your gut feeling. [00:30] What your gut feeling is and how to use it to guide you. [00:38] Results from Eric’s Twitter and Facebook surveys about gut feelings. [00:57] Neil’s experience of going with his gut feeling and how it’s changed over time. [02:02] Gut feelings grow and become more aligned with increased experience. [03:07] When starting out, especially, find data that aligns with your gut feelings. [03:34] How to share your gut feeling at a company with a variety of stakeholders. [04:18] That’s it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Amazon Memos   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.