E-commerce Is Changing. Here’s How to Prepare.

[00:25] Today’s topic: E-Commerce is Changing: Here’s How To Prepare.

[00:51] If you’re just starting, opt for Shopify—they’re doing great right now.

[01:03] At the moment, every day is Black Friday with Shopify!

[01:14] What’s doing well right now are one-product e-commerce stores.

[01:47] Google covid19.within.co to see how e-commerce is performing right now.

[02:21] Ensure that you have your inventory and a strong supply chain.

[02:40] Don’t be afraid of spending money on conversion rate optimization.

[03:14] Google Ads and Facebook Ads will go up and become more expensive over time.

[03:29] Optimize your funnel by offering something else on your thank-you page.

[04:09] Avoid running out of inventory and what to do if that happens.

[04:26] Think about also offering subscriptions in your e-commerce business.

[05:43] Look at railroad traffic: how often goods are being transported across the US.

[05:53] That’s it for today!

[05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423