Marketing School - Digital Marketing and Online Marketing Tips

In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic.  [00:39] Upgrade your content regularly.  [01:01] Consider your top performers and explore new keywords to update them.  [01:30] Boost your traffic by removing dates from your URLs.   [01:45] Write long-form pieces of content and consolidate different pieces together.  [02:04] Consider what Animalz does with their power and pillar pages.   [02:24] Turn your content into videos and put them on YouTube.   [03:01] That’s it for today! [03:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Ubersuggest ClickFlow Brian Dean  Animalz vidIQ   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Creative Ways to Invest In Marketing. [00:31] Consider offering free tools such as Ubersuggest to generate traffic.  [01:01] Visit sites like CodeCanyon and pay a small price for a free tool.  [01:23] Examples of what you can do from a broader business perspective. [02:32] Add at least one upsell and down-sell on your checkout or thank you page.  [03:14] Give your customers the option of being notified when a product is back in stock.  [03:39] The benefits of doing mouse tracking on your website to improve the user experience.  [04:23] Why you might consider using community.com to engage with your community.  [05:06] Check out Cameo where you can get celebrities to record a video about your product.  [05:34] That’s it for today! [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Ubersuggest  Content Decay A/B Testing Calculator CodeCanyon Roland Frasier Community Cameo   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings.    TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: How to Do A Daily Marketing Stand-Up.  [00:35] What we mean with the term “stand-up” in the context of marketing. [00:59] The communication value that is gained from doing frequent stand-ups. [01:42] Learn about Eric’s Agency Accelerator coaching program.   [02:10] Why Eric has a daily stand-up for his team working on the ads for this program. [02:59] Stand-ups are necessary if you’re doing ads and are trying to scale.  [03:20] Examples of the issues/items to address in daily stand-ups. [04:02] The most important metric to keep an eye on is the click-through rate. [04:22] Find a solution for metrics that have underperformed for three days in a row. [04:38] The importance of having alignment and sharing data across the organization.  [05:26] That’s it for today! [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Traction Supermetrics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world's great leaders. Tune in to find out about getting away from shiny object syndrome and drilling down on one thing at a time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Learning to Say No Will Accelerate Your Success. [00:35] The damaging effects of saying yes to too many things. [01:29] What happens when you say no? Doubling down on what really matters. [02:10] The secret to Bill Gates' and Warren Buffett's success: focus. [03:12] Shiny object syndrome and missing the best opportunities through overwhelm. [03:48] Depth instead of breadth and embracing categorization when it comes along. [04:32] A homework assignment for the next week! [04:58] That is it for today! [05:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Steve Jobs ShoeDazzle LegalZoom Kim Kardashian Jessica Alba Honest Warren Buffett  Bill Gates Zillow Glassdoor Expedia Richard Barton T-Shaped Marketing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss this episode. Tune in to get the lowdown on this important tool!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Write a Power Offer to Generate New Leads Overnight. [00:34] What is a power offer and how does it work? [01:36] Our real life example of a power offer on Single Grain. [01:59] The success we have experienced with this strategy. [02:27] The keys to success with power offers; staying on top of numbers and more. [03:45] Audience resonation and refining the process and script for sales. [04:55] That’s it for today! [04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Joel Erway Course Clients on Demand   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into the future. Stay tuned for a bonus at the end too!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 6 Brilliant Founders and CEOs That We Are Studying in 2020. [00:43] The deep learning and thinking of Stripe's Patrick Collison. [01:24] Inspiration from Ray Dalio and his inspiring book, Principles. [01:58] The consistency of Bill Gates and Microsoft and his newest ventures in the pandemic. [02:57] The example of Nike and how Phil Knight built an unmistakable brand. [03:51] Naval Ravikant's simple and short-form wisdom. [04:43] Roelof Botha from Sequoia and forward vision to future trends. [05:33] Chamath Palihapitiya's ruthless and thoughtful approach to being contrarian. [06:35] That’s it! [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Patrick Collison Stripe Ray Dalio Principles Bridgewater Bill Gates Inside Bill's Brain Phil Knight  Nike Naval Ravikant  Roelof Botha Sequoia Chamath Palihapitiya Social Capital Jeff Bezos Warren Buffett   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The podcast explores whether you should build an audience before launching your product. The hosts discuss strategies for beginners to gradually build an audience, including documenting their journey and using social media, blogs, and newsletters. They highlight the power of having a large audience and controlling attention, showcasing examples of influencers and companies acquiring platforms. The hosts also promote their upcoming event, announce a new show, and promote another podcast.

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget. [00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO. [01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic. [01:38] Making the most of your content by streaming it to multiple sources. [02:18] Getting way more traffic from YouTube using vidIQ! [02:36] How much more effective you become as a writer using Grammarly. [03:18] Connecting all marketing sources in one place using Google Data Studio. [03:53] Using fast-growing Zapier to build marketing workflows.  [04:53] That’s it for today! [04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   Ubersuggest Content DecayRestream vidIQ Grammarly Google Data StudioZapier   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a  business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Much Equity You Should Give to Your Partners. [00:55] Basing equity on a combination of capital and effort based value each partner provides. [02:03] Using a more mathematical approach using Slicing Pie. [02:30] Gauging if a potential partner is being reasonable in their demands. [03:24] How Eric split equity in ClickFlow with his business partner. [04:00] Why the partnerships and business model at SingleGrain didn’t go so well. [04:54] The idea that equity only becomes a problem when you start making money. [05:16] That’s it for today! [05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Slicing Pie ClickFlow Single Grain   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily schedules!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Remote Work Trends that Will Impact Your Business. [00:35] The current landscape, the pandemic and what this means for the future. [01:01] Big players who are insisting employees stay home. [01:39] A hybrid model for workspaces and benefits of this arrangement. [02:10] Using different channels of communication and replacing meetings. [02:42] Not everyone works well remotely, it might take some education. [03:06] Avoiding video call fatigue through scheduling and phone calls. [03:48] Professional hours and adapting to a new daily routine.  [04:41] Holiday times and helping your employees remain sane! [05:27] The rise of team building, corporate retreats and in-person events. [06:30] Placing a premium on soft skills and touching in with people as humans. [07:33] That’s it for today! [07:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Zoom Slack  Teams Calm   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.