Marketing School - Digital Marketing and Online Marketing Tips

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How The Role of Marketing Has Changed. [00:43] Old ways of marketing that were outbound and focused on alignment. [01:33] Before, there were not many channels, compared with the current amount. [02:51] Learning to wear multiple hats to succeed in the current landscape. [02:21] Comparing the strategies Facebook and TikTok used to grow at different times. [02:40] Marketing used to target individuals, now it targets entire accounts. [03:06] Tapping into dynamic retargeting to stay top of mind. [03:28] Understand how to use all channels together if you want to do well.  [04:00] Modern marketers have to understand technology and marketing stacks. [04:28] That’s it for today! [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   David Lewis Facebook YouTube LinkedIn Reddit Pinterest Snapchat TikTok Google Ads Taboola Outbrain Coca-Cola   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing. [00:47] There is a resurgence in basketball and Pokemon cards at the moment. [01:18] If more people talk about something, prices for it will rise. [01:32] Cards can be thought about as art, which people pay insane prices for. [02:10] Understanding the scarcity mentality and how scarce things fetch high prices. [02:51] How to capitalize on the card trend with blog posts and card selling. [02:50] Beware that rapid rises in value also come with rapid decreases. [03:14] Increasing the value of your product or service by getting influencers on board.  [04:00] Remembering trends are subjective and how to capitalize on them. [04:27] The rise in SEO versus social media marketing. [04:42] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Michael Jordan Kobe Bryant on Instagram LeBron James Pokémon Yu-Gi-Oh! Single Grain Louis Vuitton Google Trends   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1515 we share seven content tools that will make you shine. If you are a content creator and you spend a lot of your time making videos, writing blogs, or doing presentations on video calls, you will want to hear these tools that help with workflow automation, visual effects, translation, and more. Tune in and hear what we have to offer you today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Content Tools that will Make You Shine. [00:42] Jazzing up your presentations and video calls with the Mmhmm app. [01:35] Seeing where you are losing traffic using ClickFlow’s Content Decay tool. [01:59] Scheduling your content using CoSchedule. [02:18] Growing your blog by translating it into different languages using Polylang. [02:32] Automating your content creation workflow in Zapier. [03:09] Leveraging all the networks out there for your videos using Restream. [03:28] Airtable: Build Excel spreadsheets on steroids.  [04:13] That’s it for today! [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mmhmm Phil Libin Evernote ClickFlow CoSchedule Polylang Zapier Restream Airtable   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1514, we tell you why you should think like a businessperson and not an entrepreneur. While many people call themselves entrepreneurs, most of them are actually businesspeople, and so it would benefit them to think like the latter. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Think Like A Businessperson and Not An Entrepreneur. [00:30] The distinction between entrepreneurs and businesspeople. [01:36] Thinking about financial impact versus dreaming up big ideas. [02:07] Do not stress about truly innovating, rather use existing business models. [03:22] Follow the best investors like Warren Buffet who just buy things that work. [04:04] Being the next Elon Musk requires living his lifestyle, which is not easy. [04:30] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Jim McKelvey  Square SpaceX Tesla The Boring Company Elon Musk KissMetrics Howard Schultz Warren Buffett See’s Candies   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1513, we share seven tools that will help you grow your traffic. When trying to ramp up your traffic, whether it be on YouTube, Facebook, Instagram, WordPress, or your website, it is all about using insights to optimize your marketing. Tune in today and learn the best tools to do this, whatever your platform of choice. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your Traffic. [00:32] Traffic insights using ClickFlow and their Content Decay feature. [00:52] TubeBuddy and VidIQ, two tools for driving YouTube traffic. [01:23] Ad insights and driving conversions with Facebook Ad Library. [01:44] Doing keyword research using Ubersuggest, which has a free version. [02:15] Check out Wordpress’s Rank Math SEO plugin. [02:32] Implementing Ingramer’s functionality for finding the best Instagram tags. [03:00] Facebook Messenger, email, and text-based marketing with ManyChat.  [03:21] That’s it for today! [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   TubeBuddy VidIQ ClickFlow Facebook Ad Library Ubersuggest Ingramer ManyChat Rank Math   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1512, you’ll hear about seven tools you can use to grow your SaaS company from us. Whether you’re working B2B or B2C, having the best tools for note-taking, A/B testing, decreasing churn, sales coaching, and more will help your SaaS company grow faster. Tune in to hear about the wonders of tools like ProductBoard, Gong, and Recurly. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your SaaS Company. [00:30] Using Notion as a daily to-do list and note taking tool. [01:03] Pick up any A/B testing tool such as VWO, Optimizely, or CrazyEgg. [01:25] Metrics and revenue operations with Stripe, Baremetrics, and Profitwell. [01:52] Lifting conversions using Convertly which offers many integrations. [02:27] B2B sales coaching with the help of Gong and Chorus. [02:56] Decreasing churn and increasing sales using chat tools like Drift and Intercom. [03:19] ProductBoard for customer development and product roadmap development.  [03:56] That’s it for today! [03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Notion VWO Optimizely CrazyEgg Stripe ProfitWell Baremetrics ConvertKit Recurly Gong Chorus Drift Intercom ProductBoard Sekoya   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes. [01:24] John's background and how he ended up in his current role. [02:21] The steps that led to John getting into the world of traffic. [03:10] ClickFunnel's revenue numbers and the effect of the pandemic. [03:39] The free trial and array of resources you can find on the ClickFunnels website. [04:11] New strategies that John and his team are trying out currently. [05:54] Which of Russel Brunson's three books to start with! [06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term. [07:29] The tools and frameworks that keep things rolling at ClickFunnels. [09:22] The challenge funnels that John and his team are currently offering clients.  [12:15] Projects that ClickFunnel experiment with — some work and some do not! [13:51] Recent steps that the company has taken to up-sell their customers. [15:00] The collection of courses at ClickFunnels and how much it has grown. [15:51] John's 'set it and forget it' formula for retargeting ads on Facebook. [18:43] The little hack that John has recently implemented for Facebook ads! [19:54] Methods for recycling older ads that were successful in the past. [20:57] The components of the operating system of the ClickFunnels marketing team! [23:35] Important parts of the marketing stack at the company. [25:56] The two biggest lessons that John has learned on his journey with traffic. [28:47] Exploring the ClickFunnels community and the conference they hold. [30:50] John's recommendations for building your own community. [31:35] Why John loves Voxer; starting direct, convenient conversations. [34:45] Resources and people that John follows to up his marketing game. [35:12] John's best marketing book recommendation. [35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels! [36:36] How to find and connect with John online and his tip for a challenge to start with. [37:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   John Parkes on Instagram ClickFunnels One Funnel Away Challenge Russell Brunson Leveling Up Podcast Traffic Secrets Dotcom Secrets Expert Secrets Roland Frasier ClickUp Trello Monday Asana Tony Robbins Funnel Hacking Live Tesla  Elon Musk Voxer Brian Dean Great Leads   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1511, we give you seven tools you can use to grow your agency! We cover all the best apps we use ourselves that help us make media reports, build spreadsheets, manage content production, boost closing rates, create actionable analytics, and a whole lot more. Tune in and hear about the wonders of tools like Google Data Studio, Salesforce, and Asana, and how they can help you take your agency to the next level! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your Agency. [00:30] Using Supermetrics, the best and most easy to use tool for reporting on paid media. [00:52] Dealing with sales, new leads, and new customers using Salesforce. [01:18] Building spreadsheets with superpowers using Airtable. [01:48] Using a scheduling software like ScheduleOnce to boost your closing rates. [02:04] Asana or Basecamp for project management; use one and be consistent! [02:24] Creating actionable analytics using Google Data Studio. [02:57] Enjoying the workflow automation functionality provided by Zapier. [03:45] That’s it for today! [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Supermetrics Salesforce Airtable ScheduleOnce Asana Basecamp Google Data Studio Zapier   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy. [00:42] How carousels work and the value of posting them for building organic traffic. [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats. [01:34] Put a link to your post in the first comment, not the post itself. [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function. [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits. [02:52] Making groups for your target audience in your region and networking in them. [03:29] Using LinkedIn’s events feature to connect with your contacts.  [03:45] Start running LinkedIn ads if you know your audience’s LTV. [04:17] That’s it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFlow   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Go to War with A Larger Company. [00:30] Fortnite went all out against Apple by adding in-app payments and discounts. [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc. [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company. [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win. [03:12] The significance of the discount Fortnite users have been given. [03:49] That’s it for today! [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Fortnite Apple Android Basecamp HEY   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.