A Lebron James Card Sold For $1.8M (And How It Applies to Marketing)

[00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.

[00:47] There is a resurgence in basketball and Pokemon cards at the moment.

[01:18] If more people talk about something, prices for it will rise.

[01:32] Cards can be thought about as art, which people pay insane prices for.

[02:10] Understanding the scarcity mentality and how scarce things fetch high prices.

[02:51] How to capitalize on the card trend with blog posts and card selling.

[02:50] Beware that rapid rises in value also come with rapid decreases.

[03:14] Increasing the value of your product or service by getting influencers on board.

[04:00] Remembering trends are subjective and how to capitalize on them.

[04:27] The rise in SEO versus social media marketing.

[04:42] That’s it for today!

[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

A Lebron James Card Sold For $1.8M (And How It Applies to Marketing) | Ep. #1516