The Role of Marketing Has Changed (Here's How)

[00:25] Today’s topic: How The Role of Marketing Has Changed.

[00:43] Old ways of marketing that were outbound and focused on alignment.

[01:33] Before, there were not many channels, compared with the current amount.

[02:51] Learning to wear multiple hats to succeed in the current landscape.

[02:21] Comparing the strategies Facebook and TikTok used to grow at different times.

[02:40] Marketing used to target individuals, now it targets entire accounts.

[03:06] Tapping into dynamic retargeting to stay top of mind.

[03:28] Understand how to use all channels together if you want to do well.

[04:00] Modern marketers have to understand technology and marketing stacks.

[04:28] That’s it for today!

[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

The Role of Marketing Has Changed (Here's How) | Ep. #1517