Marketing School - Digital Marketing and Online Marketing Tips

What’s The Best or Worst Cold Email We’ve Ever Received In episode #1613, we going to talk about the best or worst cold email that we’ve ever received. Whether it’s a spammy subject line or a wall of text, there are a lot of things that can tank your cold email. Stay tuned to find out what makes a cold email a success. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s The Best or Worst Cold Email We’ve Ever Received. [00:33] Two best cold emails that we’ve ever received — employment outreach. [01:32] Why a cold email that points out an error is so effective. [03:04] The most common cold emails that never work: unclear, unformatted. [03:50] How a bad subject line can immediately tank your cold email. [04:13] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this podcast, they discuss the importance of follow-up in cold outreach, with statistics showing a 39% higher response rate when sending three emails. They provide tips on spacing out follow-up emails and emphasize the need for persistence. They also discuss the sales cadence process and when to stop reaching out. If you're not getting any responses, they suggest reevaluating your target audience.

How to 10x Cold Email Conversions Before Hitting Send In episode #1611, we are going to discuss how you can 10x those cold email conversions before hitting send. The number one thing to keep in mind is that cold email still works as an effective marketing tool, and there are many supporting tactics to help you close the deal. Stay tuned as we dive in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10x Cold Email Conversions Before Hitting Send. [00:34] The benefits of using re-marketing pixels attached to your cold emails. [02:13] Using an account based marketing tool . [02:52] Use an enticing headline: short, personalized. [03:16] Drawing potential clients in through feedback calls. [03:35] Understanding that cold email still works and is a valid marketing skill. [03:47] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Metadata   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Business Tax Secrets That Have Saved Us +$1,000,000s In episode #1610, we talk about business tax secrets that have saved us millions! Although paying your taxes brings many rewards, there are a lot of opportunities for saving money along the way. Tune is as we break down all of our tax saving tips for your business.  TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: Business Tax Secrets That Have Saved Us +$1,000,000s.mp3. [00:31] QSBS: Qualified Small Business Stock can save you up to $10 million on taxes. [01:13] How to put your R&D tax credit on autopilot. [01:50] The benefit of investing your money back into business growth. [02:21] Deferring tax while the value of your business grows. [03:03] Moving to a lower tax state or Puerto Rico. [03:26] Changing your perspective on taxation as a benefit to your life. [04:01] R&D back-tax range: up to three years.  [04:19] The tax benefits surrounding depreciation. [04:50] Alternate options to paying taxes: reinvesting in people and business growth. [05:36] That’s it for today! [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Boast.ai MainStreet   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Today we're gonna talk about All The Products and Software We Use to Create Marketing School.  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

2021 Is Here. How to Get Off to A Blazing Start In episode #1608, we talk about how to hit your goals this year. Most people fall short because they don’t plan properly, so tune in today to find out how to achieve everything you set out to this year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 2021 Is Here. How to Get Off to A Blazing Start. [01:12] Why most people fail to reach their goals and how to let this not happen to you. [01:35] Reverse engineer your goal by breaking down daily tasks to get you there. [02:06] How Eric sets his business, personal, and fun goals for the year. [03:26] What Eric’s morning routine looks like; the power of reinforcement. [04:02] Having 90-day goals and aligning your company with these. [04:14] Neil’s morning routine and how it contributes to his productivity. [04:57] There should be some type of cadence to all of your days.  [05:27] That’s it for today! [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Noah Kagan Think and Grow Rich   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It) In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It). [00:35] Onboarding is about more than just software; it’s about products and services too. [01:04] If customers aren’t happy with your onboarding, they won’t keep coming back. [01:22] How to create a successful onboarding experience. [02:12] Why poor onboarding is the biggest contributor to churn. [02:45] Metrics to look at to better understand onboarding. [03:35] Neil’s onboarding experience with Conversion Rate Experts. [04:40] That’s it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Amplitude Conversion Rate Experts   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How to Deliver a 7-Star Experience for Clients In episode #1606, we talk about delivering a 7-star experience for your clients. Neil shares stories both of how his expectations have been exceeded and how he has exceeded clients’ expectations. We also hear about the power of going above and beyond and why this is the best marketing out there. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Deliver a 7-Star Experience for Clients. [00:41] Neil’s most recent experience of incredible customer service. [01:52] A 7-star experience: Neil’s story of the Mandarin Oriental in Las Vegas. [02:30] What separates a 7-star experience from a 5-star one. [02:55] Outline what each starred experience looks like and exceed expectations. [03:00] How Neil went above and beyond for a client. [04:33] The link between a 7-star experience and marketing. [05:00] There is no one way to stand out; find what works for you.  [05:14] That’s it for today! [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Four Seasons Hotels Airbnb Mandarin Oriental Las Vegas   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When You Should “Fire” Bad Clients In episode #1605, we talk about “firing” bad clients. There are many reasons to let clients go, and Neil and Eric share what has caused them to make these decisions in their businesses. Tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should “Fire” Bad Clients. [00:45] Why bad clients are not just those who are not profitable. [00:52] Neil’s biggest red flag with clients: If they are rude to his team. [01:35] Why scope creep is another indicator of a bad client. [02:06] Unethical practices that Neil has fired clients over. [02:36] Misaligned expectations and why this a reason to let clients go. [03:17] If you decide to change agency direction, you should fire some clients. [04:09] That’s it for today! [04:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Moz   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

5 Powerful Questions to Ask on Customer Surveys In episode #1604, we talk about five of the most powerful questions to ask on customer surveys. We hear about open-ended questions, gaining insights to improve user experience, and why it’s important to find out who your customers are. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Powerful Questions to Ask on Customer Surveys. [00:33] Why customer surveys are so important for your business. [00:47] Leave an optional, open-ended question at the end of the survey. [01:22] The benefits of asking customers about what you could have done better. [02:04] A question to ask about referring customers. [02:51] Demographic questions that are important to ask.  [03:37] That’s it for today! [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.