Marketing School - Digital Marketing and Online Marketing Tips

Business Lessons That Eric Learned from 2020 In episode #1603, we hear about the business lessons Eric has learned from 2020. We find out about his choice to slow down, the power of media as leverage, and the benefits of communicating your vision to your team. Tune in to discover Eric’s major takeaways from this year. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Lessons That Eric Learned from 2020. [00:36] Eric’s biggest lesson: Turning inward and unlearning his programming. [01:24] How the turtle Eric got from Puerto Rico reminds him to slow down. [01:51] Overreacting is a lot better than not reacting. [02:26] Cut quickly and do it all at once – Another big takeaway from the year. [02:38] Even in the pandemic, people still crave human connection. [03:03] Media is still an incredibly high form of leverage. [03:09] The benefits Eric has seen spending more time on Twitter and YouTube.  [04:13] Communicate the overall vision of your activities to your team. [04:56] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Only the Paranoid Survive Andrew S. Grove   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Business Lessons That Neil Learned from 2020 In episode #1602, we talk about some of the business lessons that Neil learned from 2020. From doubling down on what’s working to making multiple hires for the same role, there was no shortage of takeaways from this year. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Lessons That Neil Learned from 2020. [00:39] The biggest thing Neil learned: Double down on what’s working. [01:14] Hire multiple people for the same role and let them compete. [01:49] Don’t spend more money on ads; find out what you can give away for free. [02:47] You have to be patient and give things a few tries. [04:28] The importance of hiring people who have already done what you’re looking for. [05:55] You must give people a good severance if you let them go. [05:57] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mailchimp   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Top Five Marketing Lessons Learned in 2020. In episode #1601, we talk about the top five marketing lessons we learned in 2020. You will hear about why you should focus on YouTube more, the power of giving things away for free, and why you should be hiring more fresh blood at your agency. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Top Five Marketing Lessons Learned in 2020. [00:46] Number one: Why not focusing on YouTube enough is a mistake. [01:58] Number two: Give more stuff away for free; it’s cheaper. [03:29] Number three: Why you should align all of your big projects. [04:24] Number four: Hire more fresh blood because they are more creative. [06:37] Number five: Creating content is the most high leverage thing you can do.  [07:49] That’s it for today! [07:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MrBeast Anthony Pompliano   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Our Worst Marketing Mistakes of 2020 (+ What We Learned) In episode #1600, we hear about the worst marketing mistakes Neil and Eric made this year. From not posting enough social content to not being more active on Twitter, there were definitely things that could have done better. Tune in to hear what was learned from these mistakes.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Worst Marketing Mistakes of 2020 (+ What We Learned). [00:35] Why Neil’s biggest mistake was not posting enough personal content on social media. [01:57] What Neil noticed about his conversion rate when he put more personal content out there. [02:25] Eric’s biggest mistake this year: Not posting on Twitter enough.  [03:41] That’s it for today! [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Morning Brew Kat Cole   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How the COVID Vaccine Will Affect Marketing In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing. [00:45] Current developments with the COVID vaccine. [01:10] Neil’s thoughts on how the vaccine will be rolled out. [01:58] Not everyone will take the vaccine, so marketing will become more online-focused. [03:16] Consumers have seen the value of online shopping, so they are likely to continue. [04:04] For the first time in history, digital marketing spending has surpassed 50%. [04:24] There are still big issues with the economy, which heavily affects marketing and sales. [05:22] Why Neil and Eric believe that you should still be cautious in 2021. [06:09] Be safe and take care of yourself.  [06:16] That’s it for today! [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Pfizer Moderna AstraZeneca   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Today we're gonna talk about this Google Algorithm Update in 2021. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Today we're gonna talk about Should you be doing podcast tours to help with sales?  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Today we are gonna talk about This Silicon Valley Investor's Growth Philosophy will 10x your company. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Why Your Emails Get Opened But Fail To Convert In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert. [00:56] Why the problem is not your email but the landing page thereafter. [01:37] Answering any final objections to purchasing on your landing page. [02:07] Metrics for what good click-through rates look like. [02:44] Questions to ask to optimize your click-through rates. [03:20] Using Crazy Egg and Hotjar to assess prospect behavior. [03:33] Using non-buyer surveys to find out why people didn’t convert. [03:46] Why people end up not buying due to unanswered questions. [05:07] Making money from actual conversions rather than affiliate offers. [05:46] That’s it for today! [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crazy Egg Hotjar   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How To Write Emails That People Are Excited To Receive In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Write Emails That People Are Excited To Receive. [00:34] Your goal for emails should be for people to be excited to receive the next one. [01:08] Asking people questions in emails to drive engagement. [01:28] Include content about timely topics in your emails. [01:51] Keep your emails short and to the point, and add a clickable link at the end. [02:22] Don’t provide the solution in the email, but at the other end of the link. [03:20] Some popular newsletters Eric reads. [04:08] Metrics from Neil about how well different email tactics work. [05:00] Learning about what works in emails from SEO data. [05:18] Gather data on effectiveness and use it to guide future tactics. [05:43] That’s it for today! [05:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Perry Marshall David Ogilvy Wall Street Journal CMO Axios Morning Brew Brian Dean Click Flow   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.