How to Write Emails People Are Excited to Receive

[00:25] Today’s topic: How To Write Emails That People Are Excited To Receive.

[00:34] Your goal for emails should be for people to be excited to receive the next one.

[01:08] Asking people questions in emails to drive engagement.

[01:28] Include content about timely topics in your emails.

[01:51] Keep your emails short and to the point, and add a clickable link at the end.

[02:22] Don’t provide the solution in the email, but at the other end of the link.

[03:20] Some popular newsletters Eric reads.

[04:08] Metrics from Neil about how well different email tactics work.

[05:00] Learning about what works in emails from SEO data.

[05:18] Gather data on effectiveness and use it to guide future tactics.

[05:43] That’s it for today!

[05:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

How to Write Emails People Are Excited to Receive | Ep. #1594