Marketing School - Digital Marketing and Online Marketing Tips

Discover the secrets behind cold emails that actually work! Hear personal anecdotes about effective outreach that highlighted specific problems and offered simple, compelling solutions. Learn how credibility and constructive feedback can enhance engagement. The hosts emphasize the importance of personalization over quantity to capture attention in a crowded inbox. Get ready to master the art of making meaningful connections through impactful cold messaging!

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is M&A a Reliable Growth Channel? [00:26] Understanding more about M&A and how it is not out of your reach. [00:45] Looking for businesses that are in your niche with a different offer to yours. [01:46] Buying businesses with a similar OS to the one you use. [03:21] Being disciplined and focusing on one merger/acquisition at a time. [03:34] Keeping the management team in place for as long as possible. [03:55] The typical fail and churn rate for a merger or acquisition. [04:41] That’s it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software. [01:18] The danger of selling software with a small TAM and big churn. [01:51] Doing customer development and remembering not to undercharge. [02:58] Using the freemium model and having good onboarding. [03:57] Continuously iterating and making your product better. [04:05] Remembering to vet employees and have a focused offer. [04:41] That’s it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Profitwell Tomasz Tunguz Openview   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Agencies. [00:29] Avoiding an overly casual approach to managing people. [01:14] Realizing the importance of relationships for building a business. [01:47] The value of a broad base of the right types of clients. [02:17] Hiring people who have done what you need before. [02:25] The best ways to get new customers in Neil’s opinion. [02:51] Focusing and drilling down on your central offer. [03:25] Using the correct hiring methods. [03:41] Doing M&A when you are further down the road. [05:20] That’s it for today! [05:21] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Let My People Go Surfing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: This is Where The Future of Course Creating is Going. [01:31] The importance of community for course creation. [02:21] How well gamification works for motivation. [03:08] Bringing the university experience into online courses using projects. [04:20] Holding attention by context switching. [05:36] That’s it for today! [05:37] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Maven Anthony Pompliano Shaan Puri Kat Cole  Udemy   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn how to write quick and effective cold emails that convert with tips on using no-brainer offers, targeted industry messaging, problem-solving solutions, and personalization. Hear success stories and examples of winning cold emails. Plus, enjoy a humorous intro about B2B marketing and a thrilling experience in South Dakota.

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Pros and Cons of Batching Content. [00:27] How Neil and Eric batch produce this podcast. [01:01] The efficiency of batching content. [01:50] Cons in the form of fatigue and dated content. [02:24] Solving for the fatigue and dated content problems. [03:52] Finding a healthy way of batching because it is still a good idea overall. [04:08] That’s it for today! [04:19] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Emergency Pod! Jason Calcanis Vanessa Lau   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Bring in Customers Without Using Bait. [00:25] Using clickbait is not that bad if you deliver on what you promise. [00:46] Hear what works better than bait. [02:03] Thinking about product-led growth and why this works. [02:55] If you lead with utility, you don’t have to bait people. [03:09] When you don't deliver on your promises, people will feel like they got scammed. [03:26] Leverage something that is time-based and can provide value. [03:48] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HubSpot   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs. [00:27] How Neil uses SEO to find out what his customers need. [01:30] What you can use to find out what people are searching for. [02:00] Insights you can gain from Google autocomplete. [02:23] Other tools you can use to see what’s trending. [02:42] What to do once you are getting a lot of SEO traffic.  [03:24] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Google Trends Exploding Topics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Day in the Life of a Newbie SEO. [00:32] What most people think a newbie SEO's day-to-day will entail. [00:49] What we think a newbie SEO should be doing every day. [01:39] You will learn the most by running your own site you are passionate about. [01:57] How Eric got his start in SEO and the many lessons he learned. [03:25] Neil’s first site and the big lesson he learned about traffic and conversions. [04:16] Try things people tell you not to do, just to see what will happen. [05:26] As a general rule, long-term plays work better in the world of SEO.  [05:40] You will never learn as much as you do from hands-on experience. [05:57] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   DreamHost Google Search Console Jarvis Moz   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.