Marketing School - Digital Marketing and Online Marketing Tips

In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform. [00:28] Think about your resource constraints and what’s happening with your existing channels. [01:10] If you try to do many channels at once, you’re like to go nowhere slowly. [01:49] When you a new ad or new features come out, try to arbitrage the costs. [02:08] Make sure people who are handling different platforms are communicating with one another. [02:37] That’s it for today! [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Morning Brew Gary Vaynerchuk   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency. [00:19] Number 1: You have to understand how important culture is. [01:13] Number 2: No matter how good you are at marketing, work on your sales. [02:12] Number 3: Focus on recruiting at all stages of your business. [03:07] Number 4: Remember to pay attention to communication [04:33] Number 5: Stay on top of trends to know how to get ahead of them. [05:20] That’s it for today! [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team. [00:28] How Neil approaches goal-setting with his teams. [01:15] The benefits of using frameworks when it comes to setting goals. [02:15] Goals should be aspirational but not unattainable. [02:36] Traction is useful when your business is small, less so as it grows. [02:51] How you should go about breaking down your goals. [03:20] The benefits of consistency over the years  [03:38] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Why the secret to success is setting the right goals What are OKRs? Traction   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure Your Blog in 2021 [00:26] Using a ‘blog plus’ content model with additional resources. [01:06] How Neil organizes his website using a blog plus model. [01:49] Making all your content easily accessible if you make a lot of different types. [02:22] Running tests to see which content types are doing the best and worst. [02:54] That’s it for today! [02:55] Go to marketingschool.io/live to join our community.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   HubSpot   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Marketing Channels Are Truly Free? [00:33] The low time versus high potential gain of short video content. [01:29] Partnerships are ‘free’ but they go a long way. [01:43] How to judge whether a social platform is worth your time. [02:23] The success of Eric’s collaboration with Chris Do. [03:10] Going live with people on Instagram. [03:10] DMs are free too! [04:27] That’s it for today! [02:30] Go to marketingschool.io/live to join our community.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Chris Do Noah Kagan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil and Eric Learned From Being On TV. [00:49] Weighing up the poor ROI versus the big credibility of being on TV. [01:20] The long-term project of brand building. [01:56] How to use the proof of your TV appearances in your marketing. [02:29] That’s it for today! [02:30] Go to marketingschool.io/jobs to get access to our jobs board. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil Learned From TV Ads. [00:30] The humorous theme of the TV ads Neil has been running. [01:24] How much Neil spent on his ads why he felt this tactic was worth a try. [03:10] Whether the campaign has been a success so far and why. [04:00] Branding and how the perception of Neil’s company has changed. [04:21] Perspectives around the short versus long-term ROI of branding. [05:43] That’s it for today! [05:54] Go to marketingschool.io/jobs to let access to our jobs board.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Buy Or Build A Business? [00:25] It is easier to buy but Neil prefers building. [00:50] Learning how businesses work by building before buying. [01:25] What Eric learned about building through buying Single Grain. [02:07] The elements that make building a business risky. [02:58] Looking at your strengths and playing to those. [03:06] Knowing if the M&A game is your long-term strategy. [05:09] That’s it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   HBR Guide To Buying A Small Business Start With Why   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them. [00:25] The cost of a bad hire is bigger than an a solid hiring process. [00:47] Asking candidates how they would solve specific problems and testing them. [02:05] Lessons for hiring from Who. [02:33] Using written prompts and combining past experience with hypotheticals. [03:36] Vetting clients on their social media platforms. [03:55] Using extreme reference checking. [05:09] That’s it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Who   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated. [00:06] Taking an omnichannel approach to stay afloat. [01:19] Using Airbnb as an example of counter positioning. [02:43] Word of mouth becomes your main lead generation channel once you are big enough. [03:08] That’s it for today! [03:09] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.