How to Bring in Customers Without Using Bait #1838

[00:25] Today’s topic: How to Bring in Customers Without Using Bait.

[00:25] Using clickbait is not that bad if you deliver on what you promise.

[00:46] Hear what works better than bait.

[02:03] Thinking about product-led growth and why this works.

[02:55] If you lead with utility, you don’t have to bait people.

[03:09] When you don't deliver on your promises, people will feel like they got scammed.

[03:26] Leverage something that is time-based and can provide value.

[03:48] That’s it for today!

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