Marketing School - Digital Marketing and Online Marketing Tips

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Would You Invest in Elon Musk's Twitter? [00:30] An overview of the acquisition offer that Twitter has agreed to. [01:13] Why the amount of money you have determines whether you should invest in Twitter. [02:08] The changes that are expected to happen at Twitter. [02:35] The type of companies Neil and Eric invest in based on their positioning. [03:27] Why it’s appropriate for investment firms to invest in late-stage companies. [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover six effective strategies to lower your cost per acquisition. Learn the power of offering free services and crafting compelling offers. Uncover the benefits of A/B testing and maintaining clear messaging. Find out how to analyze competitors' ads for insights and why testing diverse creatives is crucial. Finally, explore how to harness AI and various platforms to optimize your marketing efforts and maximize your budget.

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Predictions for the Rest of 2022. [00:25] How we expect Facebook to find new ways to monetize. [00:52] Some of the ways that marketing will become more challenging. [02:06] Why marketers will need to become more thoughtful and creative. [02:22] The sizable role that conversion optimization will play in marketing strategies. [02:52] How to attract the right people amidst rising ad costs. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Imagine boosting your podcast to five million downloads per month! Strategies discussed include leveraging advertising on other podcasts and ramping up guest interviews for cross-promotion. Expanding topic range could lure in more listeners, while exploring podcast networks presents fresh opportunities. Don't overlook email advertising and optimizing your presence on Twitter and LinkedIn to engage existing audiences. The journey to growth is all about collaboration, creativity, and connection!

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place! TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How to Screen For SEO Talent in 2022. [00:26] Enquiring about past experience and traffic increases. [00:55] Going deeper on the methods for increasing traffic. [02:05] Why follow-up questions can be so effective for vetting hires. [02:32] Screening candidates and finding out their long-term goals and true strengths. [03:52] Questions to ask about recruiting and team building. [04:10] That is it for today! [03:24] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro SEMrush Ahrefs Ubersuggest Elon Musk   Who      Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Facing bankruptcy can be daunting, but it’s essential to understand that failure is a part of the journey. The hosts share valuable insights on making tough decisions during financial crises. Personal experiences, like turning around a struggling company, illustrate effective strategies. They emphasize the importance of self-assessment and the stigma surrounding bankruptcy should be shed. Ultimately, it's about prioritizing well-being and adapting to circumstances.

In this engaging chat, Alex Taub, co-founder of Upstream and Illuminati NFT, spills the secrets behind selling over $11.5M in NFTs while juggling a startup. He shares how Upstream simplifies DAO creation and the inspiration behind its marketing magic. Alex reveals the allure of the NFT space, his strategies using Twitter for networking, and why he believes play-to-earn gaming will soar. His insights on balancing dual ventures and the lessons learned in Web3 offer a fresh perspective for aspiring entrepreneurs.

Discover how to find exceptional marketers using LinkedIn as a powerful tool for recruitment. The discussion highlights the effectiveness of referral recruiting, especially within large organizations. Uncover practical strategies for refining your hiring process and learn how to leverage your existing team to identify top talent. Plus, insights on building a Web3 department and the innovative ways to attract the best candidates in the industry.

How can you prepare your business for an impending recession? The hosts delve into strategic preparations, emphasizing the importance of conversion rate optimization. They highlight that predicting a recession is futile, but strengthening relationships can provide resilience. Discover actionable tips to boost your business's safety net as inflation rises and advertising costs soar. The conversation is packed with insights that could safeguard your future in uncertain economic times!

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what will work best for your product! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Spray and Pray, the Best Way to Get Started with Social Media. [00:30] The benefits of the ‘spray and pray’ approach, and how to do it. [02:36] Why you need to keep analytics in mind when taking the ‘spray and pray’ approach. [02:48] How many channels to use the ‘spray and pray’ approach on. [03:10] Understanding the RICE framework and how to use it. [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:00] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.