Marketing School - Digital Marketing and Online Marketing Tips

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Create A Swipe File (and What It Is). [00:30] An overview of how to create a swipe file. [01:13] How a swipe file can help you identify attention-grabbing strategies. [01:17] Why swipe files can give you a head start on what you should be experimenting with. [02:15] Examples of tools to use for your swipe file. [03:12] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:19] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Ahrefs Swiped Adbeat Facebook Ad Library SEMRush Land-book Twitter Blue Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover practical strategies to make customers adore your business! Learn how to exceed their expectations and create remarkable experiences. Hear about the importance of providing value before asking for sales. Unearth unique ways to surprise your customers and the impact of incorporating their feedback. Plus, understand how yesterday's remarkable service has become the new standard and how partnerships can enhance customer relations. Tune in for insights that could transform your approach to customer loyalty!

Zeb Evans, Founder and CEO of ClickUp, shares his entrepreneurial journey in building a $4B productivity software. He discusses the lessons learned from five near-death experiences, emphasizing mindfulness and personal growth. Zeb dives into ClickUp's innovative marketing strategies, including the ROI from Super Bowl ads and the importance of brand awareness measurement. He highlights their mission to create impactful solutions while navigating a competitive landscape, blending personal anecdotes with invaluable business insights.

In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you should be considering this option!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric Debate - Should You Get A Coach? [00:40] Our starting positions: Eric's belief in coaches, and Neil's doubts. [01:13] Neil's issue with business coaches and what their coaching business says about their level of success. [02:20] Looking at a few definitions of coaches and what they do. [03:02] Using a coach to think about the right questions and keep growing. [04:51] Why certain high-profile and successful coaches do what they do! [05:55] That’s it for today! [05:58] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Reboot Jerry Colonna  Matt Mochary   The Great CEO Within     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies. [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures. [01:14] The importance of hiring personnel with experience! [01:39] Why focus can trump jumping on the newest trends. [02:30] Niching down from an early stage. [02:55] Why you cannot help every person, and the importance of alignment. [03:33] How conferences can help you find great clients! [04:39] Escaping a 'salesy' image and prioritizing being helpful.  [06:01] That is it for today! [06:03] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Aligning Vectors: How To Scale A Business   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How To Monetize A Podcast The Right Way. [00:26] The time and energy we have spent building the Marketing School podcast! [01:01] The usefulness and ease of finding advertising for a podcast. [01:38] Using a podcast as a way to sell your own products and services. [02:36] Why we do not recommend affiliate marketing from the start. [03:06] Looking at the example of HubSpot and the route they have taken. [03:46] That is it for today! [03:50] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Joe Rogan  Onnit  HubSpot The Hustle   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the secrets behind crafting high converting sales letters! Learn how pivotal a captivating headline is in grabbing attention. Explore strategies to tackle common objections and understand customer hesitations. Delve into the vital role of customer development in shaping effective sales messaging. Get ready to apply these insights for better conversions!

In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What All Top Marketers Have In Common. [00:27] Why experimentation is key to being a top marketer. [01:00] Being a lifelong learner and how it facilitates experimentation. [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends. [02:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:32] Text us at 310-349-3785 with your comments and feedback. [02:44] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The State of Demand Gen Podcast The Brand Marketing Podcast Marketing Brew Stacked Marketer The Wall Street Journal: CMO Today Text us at 310-349-3785 with your comments and feedback. Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The discussion dives into Elon Musk's ambitious plans for Twitter, including transforming it into a versatile 'super app' and reducing reliance on advertising. There's talk of innovative monetization strategies, like the intriguing 'Elondrop,' designed to engage users through token airdrops. The potential for blockchain integration is also explored, promising a new digital economy on the platform. Expect a bold evolution in user engagement and platform capabilities as Musk's vision takes shape.

In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which were designed by Scott Martin, aka Burnt Toast. In our conversation, Evan describes some of his previous entrepreneurial projects, how Doodles came to be, and why he is so passionate about the Web3 space. Learn about Doodles’ unique marketing strategy, and how they are putting the public first. By adding utility, showing up at live events, merchandising, and creating other ways for participants to collect Doodles at an accessible price point, they are prioritizing their community and investing in the future of Web3. Evan also shares Doodles’ plans for the future, including how they are looking to expand and hire from their community. Be sure to tune in for a fantastic conversation on Web3, community, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to How Doodles NFT Did $325M in Sales Volume in a Few Months. [01:12] Get to know today’s guest Evan Keast, Founder at Doodles. [02:35] Learn about Evan’s entrepreneurial journey and past projects. [03:58] An overview of Doodles, how it functions, and what makes it unique. [06:58] Evan’s key tips for launching a successful NFT project. [08:21] Why Doodles is focused on making their NFTs affordable and accessible to millions of people. [11:29] How Doodles is reinvesting its funds into the future of Web3.  [12:21] The team at Doodles and how they are looking to expand and hire. [13:50] The community manager at Doodles and how they found him. [14:54] The importance of being interoperable with other Web3 products and having a community mindset when you build your brand as an NFT. [16:04] Why Evan is deeply invested in crypto.  [17:31] Evan’s favorite business tool. [17:40] How to find Evan online. [17:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [17:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Evan Keast on Twitter Evan Keast on Instagram Doodles Doodles NFT Noodles NFT Figma Dapper Labs Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.