Marketing School - Digital Marketing and Online Marketing Tips

In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them all. Tune in to learn how to maximize your leverage and why the cumulative effect will give you the best outcome. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Amazon vs. eBay: Which One’s Better For Your Company? [00:27] Why it’s not about which one is better, but how to use them all. [01:29] How to nail your process and then scale it. [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:12] Visit https://www.marketingschool.io/talent to join and access our talent pool.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still gathering metrics and are therefore much more flexible on their pricing. Tune in to hear how you can make the most of these opportunities and improve your ROI! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What To Do When New Ad Formats Come Out. [00:25] An overview of new ad formats from TikTok, Reddit, YouTube, and Google. [00:54] Why you need to try new ad formats as quickly as possible. [01:20] Why new formats tend to be cheaper when they first come out. [02:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:09] Text us at 310-349-3785. [02:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Tik Tok Spark Ads Google Web Stories Reddit YouTube Morning Brew Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordable than other platforms. Find out how you can leverage traffic on Tumblr and why it might be the right choice for your business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Is Tumblr Making A Comeback? [00:28] An overview of Tumblr’s stats over the past few years. [01:01] The evidence that Tumblr is making a comeback. [01:47] Why you should consider leveraging traffic on Tumblr. [03:14] If you’re looking to hire or get hired, go to marketingschool.io/talent [03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:34] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Tumblr Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Dive into essential marketing wisdom with timeless principles that stand the test of time. Discover the AIDA principle, guiding customers from attention to action. Learn about the rule of seven, emphasizing the importance of multiple brand interactions for memorability. Understand the long game with follow-up strategies and the critical role of quality content across various formats. Whether through text, audio, or video, these strategies remain vital in today’s fast-paced market.

In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of pricing correctly, when you should price yourself below the competition, and why there is more than one strategy for optimal pricing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Price Correctly. [00:27] Why it’s so important to price correctly. [00:48] When to price yourself below the competition. [02:05] Online tools and resources to help you price correctly. [02:44] The value of a metric and how to price accordingly. [04:10] Why there is more than one strategy to do optimal pricing. [04:52] Why you should ask yourself whether your pricing is too cheap or too expensive. [05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:34] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles. [05:53] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Price Intelligently Pricing Creativity Win Without Pitching OpenView Venture Partners Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Kat Cole, President and COO at Athletic Greens, shares her inspiring journey from Hooters waitress to leading billion-dollar companies. She discusses the authenticity in marketing and the power of partnerships with thought leaders to drive growth. Kat dives into Athletic Greens’ impressive trajectory, highlighting the unique qualities of their flagship product, AG1. She also offers valuable advice for aspiring professionals, emphasizing the importance of curiosity and hard work in carving a successful career path.

In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to wait before your audience starts to grow, and why you should focus on engagement rather than downloads or followers. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Create An Engaging Podcast That Builds Your Brand. [00:25] The importance of taking feedback and implementing positive changes. [00:59] Examples of different approaches you can take with your podcast. [01:56] A reminder of how long it takes to build an audience. [02:27] How a long-term podcast builds your brand. [03:25] Why podcasts can be a great excuse to meet cool people. [03:46] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to action is crucial. We also cover landing pages, their role in conversion optimization, and how to adjust your video content for more successful ads. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It. [00:28] The AIDA model, and how to implement it.  [01:01] Why you need to include a call to action [01:28] Which ad formats to use on YouTube. [02:02] Why your landing page is integral to your conversion rate. [02:59] How to adjust your video content to diversify your advertising. [03:42] Make sure to check in with who you’re targeting. [04:13] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:21] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is working for your business and what isn’t. Tune in to learn how discipline and a lean mindset can help you persevere, and even thrive, in a turbulent market. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Stay Resilient In a Turbulent Market. [01:19] How to invest in what’s working and cut back on what isn’t. [01:47] Learn how to operate a lean ship. [02:13] Why you should extend your runway and how to do it. [03:12] What to do when you need to cut back on staff. [04:06] A list of some of the best companies that were built during a recession.  [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:28] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Startup Runway Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Who’s Really Responsible For Ads. [00:25] Why your marketing department should not necessarily be responsible for ads. [00:48] How sales, customer support, design, and other teams can also be responsible for ads. [01:34] The term directly responsible individual and why it’s useful. [02:17] Why departments need to help one another and not be siloed. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:21] We’re bringing it back, text us at 310-349-378 with your thoughts and feedback! [03:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.