Marketing School - Digital Marketing and Online Marketing Tips Growth & Leadership Lessons from Leading $1B Athletic Greens and $5B Focus Brands with Kat Cole
Jun 9, 2022
Kat Cole, President and COO at Athletic Greens, shares her inspiring journey from Hooters waitress to leading billion-dollar companies. She discusses the authenticity in marketing and the power of partnerships with thought leaders to drive growth. Kat dives into Athletic Greens’ impressive trajectory, highlighting the unique qualities of their flagship product, AG1. She also offers valuable advice for aspiring professionals, emphasizing the importance of curiosity and hard work in carving a successful career path.
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From Focus Brands to Athletic Greens
- Kat Cole transitioned from Focus Brands to Athletic Greens after a period of advising.
- This move was driven by aligning values, impressive growth, and the unique mission.
Bootstrapped Growth and Product Quality
- Athletic Greens, now a global business, achieved remarkable bootstrapped growth before its first major funding round.
- Its success is largely attributed to the high quality and subscription model of its flagship product, AG1.
Beyond Greens: Foundational Nutrition
- AG1 is more than just greens; it's a comprehensive foundational nutrition drink.
- It addresses gut health and nutrient absorption together, leading to improved overall well-being.
