Marketing School - Digital Marketing and Online Marketing Tips How To Prepare Yourself & Your Business Against A Recession #2098
May 17, 2022
How can you prepare your business for an impending recession? The hosts delve into strategic preparations, emphasizing the importance of conversion rate optimization. They highlight that predicting a recession is futile, but strengthening relationships can provide resilience. Discover actionable tips to boost your business's safety net as inflation rises and advertising costs soar. The conversation is packed with insights that could safeguard your future in uncertain economic times!
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Defining Recession
- A recession is defined as two quarters of negative GDP growth.
- Recessions are typically marked after they have already happened.
Optimize for Conversions
- Focus on conversion rate optimization (CRO) to prepare for a recession.
- Optimize funnels, email sequences, and test text alerts to increase revenue per user.
Invest in Relationships
- Optimize for relationships by investing in dinners, live events, podcasts, and LinkedIn.
- Strong relationships allow for renegotiating terms with advertisers, vendors, and clients during a recession.