
People of Product
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Latest episodes

11 snips
Nov 9, 2020 • 36min
62: What’s Fueling the Roam Research Craze
This podcast explores the hype and popularity surrounding Roam Research, a note-taking tool that aims to revolutionize how we organize our thoughts. They discuss the unique features of Roam Research, the sense of exclusivity and community associated with its cult-like following, and the value of tapping into deeper human desires and emotions to create a standout product. They also delve into the desire for validation, building communities, and the challenges of introducing change and building a devoted following.

Nov 2, 2020 • 7min
61: Introducing People of Product
We’ve revamped the Option Five podcast and are excited to introduce you to: The People of Product. It’s the same show you love, but with some updates and a fresh take on the world of digital product and the people behind the tech. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 26, 2020 • 56min
Revisiting 45: No Lone Genius (ft. Richard Banfield)
Dan and George sit down with Richard Banfield, VP of Design Transformation at InVision. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 19, 2020 • 40min
Revisiting 32: How Humble-Confidence Brings the Best out of Your Teams
"Humble Confidence" - contradiction, or culture saver? Dan and George explain how humble confidence can bring out the best in your teams.Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 12, 2020 • 50min
Revisiting 25: Continuous Learning (Fixed vs Growth Mindset)
Dan and George return to the mics to discuss the next phase of the Option Five podcast & philosophize about the way humans in product teams learn best.Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 5, 2020 • 42min
Revisiting 05: Product Teams VS Craft Teams
In this week's episode, George and Dan discuss how size affects level of structure, how to prevent team members from getting siloed within a product team, why customized professional development is the most effective, and more.Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 28, 2020 • 51min
60: Looking Back and Moving Forward
George and Dan trot down memory lane in our latest episode, reflecting on their favorite Option Five podcast moments. From interviews with renowned authors to discussions around learning frameworks, the podcast has been a springboard for some pretty amazing ideas. Sixty episodes down and we’re just getting started… Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 21, 2020 • 36min
59: The Practice of Unlearning
Over the past 7 months, we’ve been forced to unlearn what we assumed was the only way to work and live. At this time, many of us have created new & better habits to adapt to our new situations.Think… what if you kept searching for routines to replace so that you could continue to grow? In this week’s episode, George & Dan discuss how to hone in the skill of “unlearning.” Look within and decide if you possess the humility it takes to let go of practices that might have worked in the past but aren’t beneficial for the future. Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 14, 2020 • 46min
58: Tapping Into Curiosity
On a scale of 1-10, how curious of a person are you? In this episode, George & Dan unpack the real value of curiosity on an individual and team-wide level, backed by research from Harvard’s 3-part series, “Why Curiosity Matters.” Hear some of the life-changing advantages of curiosity and how to foster a more naturally curious environment at work. Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 7, 2020 • 21min
57: Minimizing Innovation Risks with the 2-3-4 Method (ft. Brian Ardinger)
So many enterprises want to innovate but don’t know how to balance monetary and time allocation between their existing business model and riskier ventures. George interviews Brian Ardinger, Director of Innovation at Nelnet, to learn his formula for starting small and validating innovation ideas with the 2-3-4 method. You won’t want to miss this one!Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us