
People of Product
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Latest episodes

Jan 25, 2021 • 56min
71: Designing Organization Charts that Give Purpose & Structure
Let’s talk about everyone’s favorite business artifact: org charts! It’s simple documentation at face value that provides the necessary structure for support. But there are many benefits to org charts beyond just that. In this episode, George & Dan explain the unique structure of the matrix management model plus how org charts enable companies to retain and enhance culture, scale profitably, and deliver great work.People of Product is hosted by George Brooks and Dan Linhart.The show is edited by Larissa McCarty.Brought to you by Crema.Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jan 19, 2021 • 52min
70: Digitally Enhancing the Plant Care Experience ft. Justin Mast from Bloomscape
Meet Justin Mast - Founder & CEO of Bloomscape, fifth-generation greenhouse grower, & serial entrepreneur. Listen in as he shares his pathway to success, where the plant market is headed, and how Bloomscape has leveraged tech to improve the “plant parent” experience while maintaining their core values. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jan 11, 2021 • 42min
69: Working Towards Goals While Maintaining Curiosity
Overwhelmed by the 2021 to-do list? Learn why it’s important to prioritize the initiatives that have higher risks + how you can still make time for innovation that aligns with your principles. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jan 4, 2021 • 49min
68: How a Product Becomes Cornerstone
Implementing any new tool within an organization takes time and will likely cause some friction - even the great ones! In this episode, Tyler Hilker and Justin Mertes discuss what factors prompt organizations to adopt new products despite the hurdles, the characteristics of those powerful products, plus recommendations for navigating the change. People of Product is hosted by George Brooks and Dan Linhart.The show is edited by Larissa McCarty.Brought to you by Crema.Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Dec 22, 2020 • 24min
Happy Holidays - Year End Review (2020)
Crema is going on a short holiday break. But before we do, let's take a look back at 2020. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Dec 14, 2020 • 45min
67: How to Make Transformation Work (Even for Enterprises) ft. Barry O'Reilly
Business advisor and author Barry O’Reilly joins George this week to discuss why ‘copy and paste’ transformation doesn’t work, why being able to rapidly test a hypothesis and ask good questions is imperative to business success, and how to align your team around the deeper issues. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Dec 7, 2020 • 27min
66: The Paradox of Digital Transformation Under Budget Constraints
Stockpiling funds feels comfortable during a pandemic, but now is not the time to freeze. If you want to spark a tech revolution within your organization and do more than just survive, you’ve got to innovate. In this episode, hear why teams are investing in digital transformation now and how to start small by creating “startups within.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Nov 30, 2020 • 26min
65: Apple’s Olive Branch and the Twitter Rant that Started the War
Why has Apple suddenly lowered its commission rate for small businesses on the Apple Store? And why have they faced so much heat from hey.com and the European Commission this year? We explore these questions and more in the latest episode of People of Product. People of Product is hosted by George Brooks and Dan Linhart.The show is edited by Larissa McCarty.Brought to you by Crema.Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Nov 23, 2020 • 44min
64: The Grey Space Between Principles & Values
Values & principles - companies love to boast about them! But what does it mean to put these into practice? Is there a real difference between the two? In this episode, George and Dan talk over the nuance of principles vs. values and make a case on the importance of defining these foundational concepts in your organization.People of Product is hosted by George Brooks and Dan Linhart.The show is edited by Larissa McCarty.Brought to you by Crema.Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Nov 16, 2020 • 28min
63: LiDAR Technology is Adding New Depth to Innovation
LiDAR technology in the new iPhone 12 is paving the way for a whole new world of innovation. George and Dan sit down with CK Hicks, a Lead Architect at Crema and emerging tech guru, to discuss what LiDAR technology is, how it’s being used with the new iPhone, and the larger implications of this depth perception capability. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us