Implementing any new tool within an organization takes time and will likely cause some friction - even the great ones! In this episode, Tyler Hilker and Justin Mertes discuss what factors prompt organizations to adopt new products despite the hurdles, the characteristics of those powerful products, plus recommendations for navigating the change.

People of Product is hosted by George Brooks and Dan Linhart.

The show is edited by Larissa McCarty.

Brought to you by Crema.

Crema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

68: How a Product Becomes Cornerstone