
People of Product
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Latest episodes

Aug 31, 2020 • 52min
56: Collaborative Teams and User Manipulation (ft. Dave Feldman)
Dave Feldman, VP of Design at Heap, uses his 20 years of tech experience to drive a conversation around collaborative teams and user manipulation (aka ‘guidance’).Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 24, 2020 • 25min
55: Digital Generosity
The sole purpose of building tech isn’t to make us more efficient or profitable, it’s to make our work and lives better. In this episode, George and Dan discuss how creating software can serve as a generous act towards employees or customers. Hear why organizations are investing in tech to create space for re-skilling and repurposing of creativity.Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 17, 2020 • 34min
54: How to Grow Your Craft Team Through Summits - A Product Manager's Perspective (ft. Tucker Sauer-Pivonka)
Imagine the alignment you could achieve by giving your Craft Teams an entire day to dive deep into high-priority topics and build their relationships with one another. George and Dan chat with Crema’s Director of Product Management, Tucker Sauer-Pivonka, about the PdM Summits he’s put on this year and the planning process that went into them. Tweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 10, 2020 • 34min
53: The Third Way (ft. Aaron Dignan)
What would happen if organizations made the radical decision to remove bureaucracy? In this week’s episode, George talks with Aaron Dignan (founder of The Ready and author of Brave New Work) about how to challenge institutionalized thoughts to work in a more adaptive and human way. Get ready to move towards doing “the best work of your life.”Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 3, 2020 • 55min
52: Building an 'A' Team for Your Product (ft. Dan Olsen)
Dan Olsen and George Brooks talk product teams and principles in our latest episode. They delve into the importance of having an 'A team', how shared knowledge can resolve conflict, and the dangers of silos.Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 27, 2020 • 44min
51: A Consultative Sales Process (ft. Nate Olson)
George and Dan have Crema’s Director of Sales, Nate Olsen, on the show to discuss how to build relationships, educate, and offer the most viable solutions through a consultative sales process. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 20, 2020 • 24min
50: Creating and Maintaining Internal Innovation Initiatives
George and Dan discuss Venture Lab, an internal innovation initiative that gives Crema employees the time and resources to build real products in the hopes of providing value to the world and generating revenue for the company. Hear what our process looks like and the challenges you may come up against when launching something similar at your organization. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 13, 2020 • 37min
49: Make Space for Innovation (80/20 Model)
Dan and George explain Lab Fridays at Crema and the importance of carving time and space for innovation. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 6, 2020 • 54min
48: Understand Your Calling to Lead with Purpose (feat. FORM)
This week, Dan and George sit down with Mark Harland and Matt Johnson from FORM, a product and consulting studio located in the UK. Together, they talk through how they help leaders better understand their purpose and strategize how to meet their organizational goals. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jun 29, 2020 • 48min
47: Naming the Ideal (Principles to Embody)
This week George and Dan lay out what “the ideal” looks like for teams striving to collaborate in a frictionless way. They’ll discuss a handful of the key principles for the following: postures, disciplines, and structures. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us