

People of Product
George Brooks
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Episodes
Mentioned books

Sep 21, 2020 • 36min
59: The Practice of Unlearning
Over the past 7 months, we’ve been forced to unlearn what we assumed was the only way to work and live. At this time, many of us have created new & better habits to adapt to our new situations.Think… what if you kept searching for routines to replace so that you could continue to grow? In this week’s episode, George & Dan discuss how to hone in the skill of “unlearning.” Look within and decide if you possess the humility it takes to let go of practices that might have worked in the past but aren’t beneficial for the future. Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 14, 2020 • 46min
58: Tapping Into Curiosity
On a scale of 1-10, how curious of a person are you? In this episode, George & Dan unpack the real value of curiosity on an individual and team-wide level, backed by research from Harvard’s 3-part series, “Why Curiosity Matters.” Hear some of the life-changing advantages of curiosity and how to foster a more naturally curious environment at work. Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 7, 2020 • 21min
57: Minimizing Innovation Risks with the 2-3-4 Method (ft. Brian Ardinger)
So many enterprises want to innovate but don’t know how to balance monetary and time allocation between their existing business model and riskier ventures. George interviews Brian Ardinger, Director of Innovation at Nelnet, to learn his formula for starting small and validating innovation ideas with the 2-3-4 method. You won’t want to miss this one!Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 31, 2020 • 52min
56: Collaborative Teams and User Manipulation (ft. Dave Feldman)
Dave Feldman, VP of Design at Heap, uses his 20 years of tech experience to drive a conversation around collaborative teams and user manipulation (aka ‘guidance’).Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 24, 2020 • 25min
55: Digital Generosity
The sole purpose of building tech isn’t to make us more efficient or profitable, it’s to make our work and lives better. In this episode, George and Dan discuss how creating software can serve as a generous act towards employees or customers. Hear why organizations are investing in tech to create space for re-skilling and repurposing of creativity.Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 17, 2020 • 34min
54: How to Grow Your Craft Team Through Summits - A Product Manager's Perspective (ft. Tucker Sauer-Pivonka)
Imagine the alignment you could achieve by giving your Craft Teams an entire day to dive deep into high-priority topics and build their relationships with one another. George and Dan chat with Crema’s Director of Product Management, Tucker Sauer-Pivonka, about the PdM Summits he’s put on this year and the planning process that went into them. Tweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 10, 2020 • 34min
53: The Third Way (ft. Aaron Dignan)
What would happen if organizations made the radical decision to remove bureaucracy? In this week’s episode, George talks with Aaron Dignan (founder of The Ready and author of Brave New Work) about how to challenge institutionalized thoughts to work in a more adaptive and human way. Get ready to move towards doing “the best work of your life.”Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 3, 2020 • 55min
52: Building an 'A' Team for Your Product (ft. Dan Olsen)
Dan Olsen and George Brooks talk product teams and principles in our latest episode. They delve into the importance of having an 'A team', how shared knowledge can resolve conflict, and the dangers of silos.Follow us on Instagram: @Option5PodcastTweet at us: @cremalabOption 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster.Find Crema on the web at https://www.crema.usFind us on YouTube at https://www.youtube.com/c/Cremalab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 27, 2020 • 44min
51: A Consultative Sales Process (ft. Nate Olson)
George and Dan have Crema’s Director of Sales, Nate Olsen, on the show to discuss how to build relationships, educate, and offer the most viable solutions through a consultative sales process. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 20, 2020 • 24min
50: Creating and Maintaining Internal Innovation Initiatives
George and Dan discuss Venture Lab, an internal innovation initiative that gives Crema employees the time and resources to build real products in the hopes of providing value to the world and generating revenue for the company. Hear what our process looks like and the challenges you may come up against when launching something similar at your organization. Option 5 is brought to you by CremaCrema is a digital product agency that works with partners from top innovative brands to funded startups. Our team of creative thinkers and doers simplify the complex to discover the right solutions faster. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us