Future of StoryTelling (FoST)

Sissel Tolaas is an expert on the art and science of smell. Her endeavor to help people rediscover this essential sense and understand its importance has led her to collaborate with some of the world’s top research institutions, cultural organizations, and brands. Today on the FoST Podcast, she shares her learnings from thirty years of research on smell and how she imagines it could shape the future. To learn more, visit our website at fost.org. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Sissel Tolaas, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.

On today’s episode of the FoST Podcast, we revisit a conversation with Victor van Doorn, co-founder and creative director of escape room company Sherlocked. He and other escape room creators like him aren’t just making timed puzzle rooms— they’re creating embodied, social story experiences that players love.To learn more, visit our website at fost.org. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Victor van Doorn, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, Eitan Wolf, and Megan Worman.

Rohit Bhargava is a bestselling author, keynote speaker, and entrepreneur whose specialty is identifying the trends and innovations of the future that others tend to overlook. In this episode, he discusses his predictions for the next generation of stories, from immersive entertainment to generative AI to history itself. To learn more, visit our website at fost.org. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Rohit Bhargava, Lynnette McCurdy, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, Eitan Wolf, and Megan Worman.

For the last episode of 2024, we return to the very first conversation on the FoST Podcast with Angela Ahrendts. Angela has had an incredible career in business--she's been the CEO of Burberry, SVP of Apple Retail, and more--and in this discussion shares invaluable insights on her approach to brand storytelling. To learn more, visit our website at fost.org. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Angela Ahrendts, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, Eitan Wolf, and Megan Worman.

In this engaging discussion, Joe Pine, co-author of the influential book "The Experience Economy," delves into the evolution of economic value from commodities to unique experiences. He highlights how businesses must adapt to rising customer expectations by shifting from products to immersive experiences, with examples from brands like Coca-Cola and Whirlpool. Joe passionately discusses the importance of crafting memorable, emotionally resonant experiences using emerging technologies, paving the way for deeper connections and transformative customer engagement.

Today, we revisit a conversation with Dr. Vivienne Ming, theoretical neuroscientist, author, and serial entrepreneur. Dr. Ming has worked in AI and machine learning for 25 years, inventing multiple systems to improve health outcomes and address social issues. She uses data to help foreground more just and diverse stories—a talent and commitment that now is more important than ever. To learn more, visit our website at fost.org. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Vivienne Ming, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.

In this engaging conversation, Adam Moss, a celebrated magazine editor and author of 'The Work of Art,' shares his insights from interviewing leading creatives like Stephen Sondheim and Sofia Coppola. He delves into the collaborative nature of storytelling, the profound impact of editing on narratives, and his personal transition from magazine writing to book creation. Adam reflects on the allure of artistic artifacts, revealing how unfinished works can illuminate the artist's mindset and drive the creative process.

Ben Shewry is a chef, author, and co-owner of Attica Restaurant in Melbourne, Australia. Recognized as one of the top restaurants worldwide, Attica offers guests an experience that immerses them in Australia’s unique cuisine. In his new book, Uses for Obsession, and on this episode of the FoST Podcast, Ben discusses how that experience came to be, as well as his personal learnings on creativity and culture in and around the kitchen— insights which are incredibly applicable to any storyteller.To learn more, visit our website at fost.org. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Ben Shewry, Amy Snook, Bonnie Eldon, Michael Bass, David Gray, and Megan Worman.

Neil Carty, Head of Cosm Studios and Labs, is an innovator in spherical storytelling and immersive experiences. He discusses the evolution of immersive media and how Cosm blends physical and digital elements to create shared realities. The conversation highlights transformative projects like 'Orbital' and the importance of soundscapes in engaging audiences. Carty emphasizes community engagement and emotional connections, asserting that immersive narratives can spark imagination and foster lasting change.

Christian Lachel, Chief Creative Officer at BRC Imagination Arts, has over 20 years of experience in immersive brand experiences. He shares insights on the groundbreaking Johnnie Walker Princes Street in Edinburgh, discussing its role in whisky tourism and Scottish culture. Lachel reveals how personalized, AI-driven flavor profiles enhance visitor experiences. He emphasizes the importance of building emotional connections through storytelling, transforming customers into heroes, and fostering meaningful relationships beyond transactions.