

Future of StoryTelling (FoST)
Future of StoryTelling
The Future of StoryTelling (FoST) is a passionate community of people from the worlds of media, technology, and communications who believe that better stories can create a better future. Join FoST Founder and CEO Charlie Melcher for a series of conversations with expert storytellers from a range of disciplines to learn how they’re navigating the changing media landscape, focusing on how stories can help create positive and lasting change in the world. Conversations address a breadth of topics, from immersive storytelling to emerging technologies, the neuroscience of narrative, and much more. www.futureofstorytelling.org
Episodes
Mentioned books

Jul 31, 2025 • 49min
Photos and Stories — Stephen Shore, Revisited
In this revisited conversation, renowned photographer Stephen Shore talks about the craft of photography, tells stories from his illustrious career, and shares his philosophy on art and life.To learn more, visit our website at fost.org. To get your copy of Charlie's upcoming book, The Future of Storytelling, visit thefutureofstorytelling.com--© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Stephen Shore, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.

Jul 10, 2025 • 42min
Memoirs of a Theater Kid — Jeffrey Seller
Jeffrey Seller is the legendary Broadway producer behind shows like Rent, Hamilton, In the Heights, and more. His shows have won a combined 22 Tony Awards, including four for Best Musical, and he's the only producer to have mounted two shows that went on to win the Pulitzer Prize. This spring, Jeffrey published his autobiography, Theater Kid, an honest and moving reflection on his path to finding his place on Broadway, as well as an invaluable source of wisdom for anyone interested in building a business in a creative field. In this episode, he shares openly about his journey to finding himself in theater, stories of his creative collaboration with artistic powerhouses like Jonathan Larson and Lin-Manuel Miranda, his philosophy of good producing, and more.To learn more, visit our website at fost.org. To get your copy of Theater Kid, visit jeffreyseller.com.--© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Jeffrey Seller, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.

Jun 26, 2025 • 31min
JR Reality and the Power of Portraits — JR, Revisited
French photographer and street artist JR is best known for his striking large-scale black and white portraits that he flyposts in public spaces. Today on the FoST Podcast, we revisit a conversation with him about his foray into digitizing the collaborative Inside Out project—where communities are invited to create their own public art in his style—and what the project has taught him about the power of giving people the space to tell their own stories.To learn more, visit our website at fost.org. --© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to JR, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.

Jun 13, 2025 • 32min
Embodied Storytelling in a Real-Life Game — Jeroen van Hasselt
Demise of the Gricers is a groundbreaking "real-life game" by interactive experience studio Entered. Brought to life in a former train yard in As, Belgium, it combines elements of immersive theater, video games, escape rooms, and LARP to create a first-of-its-kind story experience. In this conversation, Entered co-founder and creative director Jeroen van Hasselt takes us behind the scenes of the project to share how he and his team approached its unique design and what they learned from it.To learn more, visit our website at fost.org. --© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Jeroen van Hasselt, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.

May 29, 2025 • 43min
Inside the AI Revolution with Secret Level — Jason Zada and Eric Shamlin
Jason Zada and Eric Shamlin, leaders at Secret Level, delve into the transformative potential of AI in entertainment. They discuss their groundbreaking Coca-Cola commercial that utilized generative AI, which sparked discussions on creativity's future. The duo highlights how AI assists writers and filmmakers, enhancing ideas and streamlining workflows. They also address the ethical dilemmas and barriers in adopting these technologies while advocating for a balance between traditional methods and innovation, promising a creative renaissance ahead.

May 15, 2025 • 28min
From Conversations to Change with Yerba Madre — Emily Kortlang
Yerba Madre (formerly Guayakí) is a certified B Corp that aspires to create more than just profits with their yerba mate teas. CMO Emily Kortlang and her team are doubling down on what makes the brand unique: their commitment to regenerating the planet and to creating dialogues, rather than just increasing sales. On today's episode of the FoST Podcast, Emily shares her fascinating insights on using a story-first approach to build relationships that go beyond product.To learn more, visit our website at fost.org. --© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Emily Kortlang, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.

Apr 25, 2025 • 26min
Behind the Scenes Under the Dome — Eric Spring in ‘t Veld
Today's guest is Eric Spring in 't Veld, founder and creative director of Dutch escape room company Mama Bazooka. Eric and his team created the Netherlands' first-ever escape room in 2013, as well as the award-winning Girlsroom experience. Their third project, The Dome, has been on TERPECA’s list of top ten escape rooms worldwide since 2019, and was ranked #1 in the world twice in a row in 2019 and 2020. In this episode, Eric goes in depth into the development, design, and evolution of this leading example of the genre. To learn more, visit our website at fost.org. --© 2025 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Eric Spring in 't Veld, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.

Apr 10, 2025 • 24min
The Worth of Water — Scott Harrison, Revisited
On today's episode, we revisit a conversation with Scott Harrison, founder and CEO of Charity: Water. Scott and his team recently opened The Experience Lab by Charity: Water just outside of Nashville, where they utilize experiential storytelling to help visitors foster empathy for people struggling to access clean water. To celebrate this new endeavor, please enjoy this conversation from 2020. To learn more, visit our website at fost.org. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Scott Harrison, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.

Mar 13, 2025 • 31min
Discovering Great Stories with The Black List — Franklin Leonard and Randy Winston
Franklin Leonard, founder of The Black List, and Randy Winston, its creative director, dive into the platform's evolution from film to publishing. They discuss the importance of providing feedback and connections for writers, revealing how The Black List empowers emerging voices in both industries. The duo explores innovative storytelling approaches, emphasizing the value of original narratives over traditional metrics. They also tackle the challenges of diversity in publishing, offering insights for aspiring writers on navigating the complex landscape.

Feb 27, 2025 • 30min
Taking Design from Good to Great — Robert Brunner
Today’s guest is Robert Brunner, founder and creative director of Ammunition. Robert is one of the world’s foremost industrial designers, having worked on popular products from the iconic Beats headphones to the omnipresent Square terminal to the Barnes & Noble Nook e-reader. In this episode, Robert shares his insights about the role that design plays in connecting people to brands and how he helps companies tell stories through their products.To learn more, visit our website at fost.org. For more information on Charlie's SXSW session, click here. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Robert Brunner, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.