Future of StoryTelling (FoST) Inside the AI Revolution with Secret Level — Jason Zada and Eric Shamlin
May 29, 2025
Jason Zada and Eric Shamlin, leaders at Secret Level, delve into the transformative potential of AI in entertainment. They discuss their groundbreaking Coca-Cola commercial that utilized generative AI, which sparked discussions on creativity's future. The duo highlights how AI assists writers and filmmakers, enhancing ideas and streamlining workflows. They also address the ethical dilemmas and barriers in adopting these technologies while advocating for a balance between traditional methods and innovation, promising a creative renaissance ahead.
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AI Shifts Production Workflow
- Generative AI allows visualization of final images from the start, transforming the entire creative workflow.
- Pre-production now acts as the new post-production due to AI's high-fidelity early previews.
AI Tools Evolve Rapidly
- AI tools rapidly improve, solving issues like visual consistency in art generation.
- Artists must adapt continuously as new AI tools emerge and evolve daily.
Don’t Dismiss AI as Soulless
- Avoid hating AI outright; embrace its potential to enhance creativity and unlock new artistic opportunities.
- Use AI tools to complement human artistry and incorporate soul and care into projects.
