Jason Zada

Pratik Thakar, Coca-Cola's Global VP for Generative AI, and Jason Zada, creative director at Secret Level, explore the brand's innovative use of AI in marketing. They discuss the controversy surrounding AI-generated holiday ads, reflecting on the passionate backlash they faced. Despite this, Thakar emphasizes Coca-Cola’s commitment to creative risk-taking and long-term investment in AI, while Zada shares insights on blending tradition with technology. Their conversation invites a deeper look into the evolving relationship between brands and the creative landscape.

Jason Zada and Monica Monique, co-founders of Secret Level, dive into the evolving landscape of storytelling and technology. They discuss how AI is transforming content creation, allowing smaller teams to achieve big results. Jason shares insights from a TED Talk on storytelling, while the duo navigates the balance of narrative and technology. They also touch on the implications of AI in advertising, exploring the emotional depth needed in synthetic characters. The conversation highlights the importance of human taste as technology reshapes storytelling.

Jason Zada and Eric Shamlin, leaders at Secret Level, delve into the transformative potential of AI in entertainment. They discuss their groundbreaking Coca-Cola commercial that utilized generative AI, which sparked discussions on creativity's future. The duo highlights how AI assists writers and filmmakers, enhancing ideas and streamlining workflows. They also address the ethical dilemmas and barriers in adopting these technologies while advocating for a balance between traditional methods and innovation, promising a creative renaissance ahead.