Eric Shamlin

Jason Zada and Eric Shamlin, leaders at Secret Level, delve into the transformative potential of AI in entertainment. They discuss their groundbreaking Coca-Cola commercial that utilized generative AI, which sparked discussions on creativity's future. The duo highlights how AI assists writers and filmmakers, enhancing ideas and streamlining workflows. They also address the ethical dilemmas and barriers in adopting these technologies while advocating for a balance between traditional methods and innovation, promising a creative renaissance ahead.