The Future of Storytelling: Tech and Creativity Unite

Jason Zada and Eric Shamlin lead the team at Secret Level, an AI-native entertainment studio that’s exploring new frontiers in storytelling. They made waves this past winter when they created a TV commercial for Coca-Cola with generative AI, which sparked many conversations about AI’s role in the future of creativity. Today, Jason and Eric pull back the curtain on the advantages and challenges of this new technology that's helping artists dream bigger and move faster.

To learn more, visit our website at fost.org. 

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© 2025 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe 

Mix and Music, Michael Simonelli

With special thanks to Jason Zada, Eric Shamlin, Sara Hougan, April Gardner, Caitlin Fisher, Renuka Sastri, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.