Embodied Storytelling in a Real-Life Game — Jeroen van Hasselt

Demise of the Gricers is a groundbreaking "real-life game" by interactive experience studio Entered. Brought to life in a former train yard in As, Belgium, it combines elements of immersive theater, video games, escape rooms, and LARP to create a first-of-its-kind story experience. In this conversation, Entered co-founder and creative director Jeroen van Hasselt takes us behind the scenes of the project to share how he and his team approached its unique design and what they learned from it.

To learn more, visit our website at fost.org. 

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© 2025 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Madison Brown

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe 

Mix and Music, Michael Simonelli

With special thanks to Jeroen van Hasselt, David Gray, Bonnie Eldon, Eitan Wolf, and Megan Worman.