The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Jan 4, 2024 • 25min
From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters
Renowned digital marketing consultant and founder of The Clikk newsletter, Russell Henneberry, shares insightful strategies for transforming subscribers into revenue. He emphasizes the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion. Russell highlights the art of crafting engaging content with a purpose and guides us through nurturing subscribers towards meaningful engagement and calls to action. Additionally, he discusses diversified monetization strategies, such as advertising, consulting, and info products.
Jan 3, 2024 • 21min
Walking Billboards and QR Codes
Amanda Holmes, CEO of Chet Holmes International, discusses unconventional marketing tactics and the transformative power of the Dream 100 strategy. She reveals how she doubled sales for numerous companies by targeting high-value prospects. Holmes also shares her unorthodox approach at trade shows involving a four-foot billboard and strategically placed QR codes, which became a powerful offline-to-online conversion tool.
Jan 2, 2024 • 24min
Decoding the AI Dilemma
Kenneth Wenger, author and CTO of Squint AI Inc, discusses the ethical considerations and societal impact of AI, emphasizing responsible AI usage. He explores the current state of AI, its potential pitfalls, and the future of this technology. Wenger provides thought-provoking insights on the complexities of artificial intelligence and its impact on diverse industries.
Dec 28, 2023 • 26min
Unlocking Your Unfair Advantage
During this podcast, Ash Ali and Hasan Kubba, award-winning authors and entrepreneurs, discuss their book "The Unfair Advantage" and the importance of identifying and leveraging your unique strengths. They explore the concept of unfair advantages and how they contribute to success in business. They also touch on topics such as turning disadvantages into advantages, the existence of luck and talent, and the significance of focusing on your strengths. Don't miss out on their valuable insights to unlock your unfair advantage!
Dec 28, 2023 • 21min
Decoding the Top 5 Marketing Trends of 2024
The podcast explores the top 5 marketing trends for 2024, including the significance of AI in daily operations, the shift in search engine dynamics, the integration of AI tools with video creation, the importance of building trust to acquire data, and the need for personalized interactions in a competitive landscape.
Dec 21, 2023 • 20min
The Negativity Fast: How a Simple Practice Can Transform Your Life
Renowned B2B sales expert, Anthony Iannarino, shares transformative insights from his book 'The Negativity Fast.' He discusses practical strategies to eliminate negativity, boost positivity, and redefine success. Learn about the power of gratitude and cognitive behavioral techniques for reshaping beliefs. Discover the profound effects of acts of kindness on personal well-being.
Dec 20, 2023 • 15min
Service Revolution
This podcast explores the revolutionary concept of productizing services, transforming expertise into scalable products. It discusses the evolution of service marketing, scaling with clarity, achieving profitability beyond expectations, and overcoming diverse challenges. The benefits of having a proven process are emphasized, including shorter sales cycles and higher profit margins. Effective communication, targeted marketing, and standardization are highlighted as strategies for productizing services. The podcast also introduces a show focused on prioritizing and taking action, sponsored by the Yap Media Podcast Network.
Dec 19, 2023 • 13min
Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions
This podcast discusses the importance of a clear marketing strategy and introduces five key questions that businesses should be able to answer. It explores how to align marketing with business goals, choose the right platforms, and develop necessary capabilities for successful execution. The episode emphasizes the need for focused efforts and measuring success with defined KPIs. Join this episode to simplify marketing and set the stage for unmatched success.
Dec 14, 2023 • 22min
From Stress to Success: The Groundbreaking Strategies for Optimal Health and Performance
Jennifer Watson, healer and high-performance coach, shares transformative insights on morning rituals, leadership mastery, and optimal health. Emphasizing sunlight exposure and breathwork, she unveils a practical guide for stress reduction and mindset mastery. Watson explores the transformative power of outdoor exposure and mindful practices, merging stress reduction, mindset mastery, and physical well-being for holistic leadership excellence.
Dec 13, 2023 • 25min
Unlock Your Creative Compass: Merging Mysticism, Marketing, and Making
Will Cady, Reddit's Global Brand Ambassador and founding Head of Karma Lab, discusses merging mysticism, marketing, and making. The episode explores unlocking creativity through strategic questions, turning anxiety into innovation, and integrating head and heart in the creative process. Tune in for practical tips on building a people-centric culture and navigating the dynamics of work and creativity.
