The Duct Tape Marketing Podcast How to Be an Entrepreneur in 2024
Apr 25, 2024
Paul Cheek, a serial tech-preneur and educator, discusses structured goal setting, market testing, effective marketing, and overcoming fears in entrepreneurship. His 15 tactics from 'Disciplined Entrepreneurship Startup Tactics' offer guidance for aspiring entrepreneurs.
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Structured Discipline in Entrepreneurship
- Discipline entrepreneurship is a structured, systematic approach to achieving impact with limited resources.
- It contrasts with the myth that entrepreneurs work chaotically, emphasizing goal-oriented structure.
Set and Revise Clear Goals
- Start entrepreneurship by setting clear, aligned goals that directly support your vision.
- Continuously revise goals to reflect changes in resources like time, money, and team size.
Align Vision and Goals Constantly
- Ensure co-founders share the same vision by independently writing their future world state and comparing.
- Regularly communicate and clarify goals to prevent misalignment and different interpretations.