The Duct Tape Marketing Podcast

Learn about the unique challenges of marketing in professional services and how to avoid seven deadly marketing mistakes. Explore the importance of having a clear vision, narrowing your focus, and embracing your uniqueness. Discover strategies for lead generation, building trust, assessing cost, and increasing visibility. Dive into the power of strategic partnerships and the value of workshops and content creation.

Kai Anderson, a seasoned strategist and leader of workforce transformation at Mercer, discusses the transformative shift from employees to contributors in the people age, the new rhythm of work, evolving leadership styles, and the dynamics of the great resignation, offering valuable insights on building a people-centric culture in the ever-evolving landscape of work.

Frank Cowell, speaker and entrepreneur, discusses the importance of a clear strategic direction, overcoming growth blockers, and mastering growth momentum. He emphasizes the power of intimate knowledge about your audience and advocates for owning a specific niche. He introduces the concept of identifying the number one blocker to growth and addressing it in quarterly cycles.

The podcast explores the trend of fractional CMOs and their impact on marketing agencies and business owners. It discusses the benefits of hiring fractional CMOs, the role of a CMO in an organization, and the cost comparison with full-time CMOs. The podcast also emphasizes the importance of developing strategic marketing plans, understanding the customer journey, and the value of Shopify partnership. Additionally, there is a promotional segment for the Young and Profiting Podcast.

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony DiSilvestro. Tony is a seasoned entrepreneur, business consultant, and author of the Business Scaling Blueprint. With a passion for helping businesses achieve exponential growth, Tony shared valuable insights into the challenges and misconceptions surrounding business scaling. Key Takeaways: Tony highlights the essential principles of scaling a business successfully by emphasizing the intrinsic nature of every business as a people business, underscoring the importance of human interaction and fostering a culture that prioritizes growth. The significance of meticulous systemization is highlighted, with a focus on defining brand pillars and implementing robust internal processes. Tony advocates for embracing technological advancements like AI while maintaining a balance with genuine human engagement for sustained relevance. The holistic approach to management involves continuous improvement, rigorous attention to Key Performance Indicators (KPIs), and recalibration for effective decision-making, laying the groundwork for unlocking exponential growth in any business.  More About Tony DiSilvestro: Tony’s Speaker Kit - drive.google.com/file/d/1e9HyZP5THntO5ugAsY4lBKCUZBioI5In/view Visit his website - tonydisilvestro.com/ Tony's book - The Business Scaling Blueprint - amzn.to/3uFpv1s   Get Your Free AI Prompts To Build A Marketing Strategy: Download now   Like this show? Click on over and give us a review on iTunes, please! Connect with John Jantsch on LinkedIn   This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360. Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services.

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. Phil introduces the concept of the three M's—Memorable, Meaningful, and Momentous—as the foundation for crafting unforgettable experiences. He breaks down how events need to stand out, provide personal value, and create significant moments to become truly unforgettable.   Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil shares insights on measuring success through post-event surveys and a 30-day engagement plan, ensuring that the impact of the event extends well beyond its conclusion. Whether you're an event planner or looking to enhance your understanding of crafting exceptional experiences, Phil's expertise provides actionable strategies for hosting events that leave a lasting and meaningful impression.   Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50] Describe the 3 M method? [05:22] How can you utilize social media marketing to convey the purpose of an event? [07:52] How can you serve both audience and community ? [09:45] What are some of the ways to make both customer and employee experiences unforgettable? [12:29] What are some of the best practices for virtual event planning? [15:17] How do you measure the success of an event? [17:54] What are some of the ways to get people engaged before, during and after an event? [20:39] Where can people connect with you and grab a copy of Unforgettable?   More About Phil Mershon: Phil’s book: Unforgettable: The Art and Science of Creating Memorable Experiences - amzn.to/3MGMTSw Visit his website - philmershon.com/

In this podcast, the host discusses the 7 deadly marketing mistakes including lacking a clear vision, trying to please everyone, being just like the competition, wasting marketing resources, competing solely on price, succumbing to the idea of the week, and lacking measurable success criteria. The importance of focusing on ideal clients, differentiating from the competition, and measuring success in marketing is also highlighted.

Leanne Hughes, renowned consultant, speaker, and facilitator, shares invaluable insights into the art of workshop facilitation. She discusses the transformative shift from traditional presentations to engaging workshops and provides practical tips for building rapport and connection with participants. Leanne's expertise offers a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions.

Jeffrey Hayzlett, a global business celebrity and Chairman and CEO of C-Suite Network, discusses the importance of radical humility in leadership. He emphasizes the Hero Factor, which prioritizes values, employee well-being, and community impact. Hayzlett shares lessons from companies like Chick-fil-A and Starbucks, highlighting the role of transparency and consistent values. He also explores the significance of digital communication, polarization in marketing, and the role of humility in a leader's life.

Leading expert Todd Rammler discusses strategies for small businesses to protect themselves from embezzlement, including employee dishonesty insurance and strict internal controls. He emphasizes the importance of preemptive measures and proactive steps to strengthen financial structures and prevent misconduct.